Then, regarding the frequency of sending content to your leads
it is important to find a balance between regular but not too frequent reminders at the risk of tiring your audience and giving the impression of spamming them. Personalization is also a key point. Indeed, a lead who notices that he is just another name in an email database will have a much less positive image than one who realizes that you have taken the time to really adapt your message to his profile, needs and expectations. Obviously, doing it on a case-by-case South Korea Email List basis is very complicated. This is why we previously recommended that you categorize your database very precisely. You will be able to opt for automation, while personalizing each of your messages .
Clear definition of roles between marketing and sales teams One of the peculiarities of lead management is that it concerns both the marketing team and the salespeople . Obviously, each company has its own internal structure and does not transfer leads from one team to another during the purchase journey. Either way, it is really important to clearly define the roles within and between the two teams , in order to offer your leads and then your clients a uniform and coherent discourse. This point is often overlooked, yet the positive consequences, if it is respected, are enormous.
Indeed ” Companies whose marketing and sales teams are
Complementary retain 36% more customers.” (MarketingProfs) and”The complementarity of the Marketing and Sales teams can triple growth.” (Bulldog Solutions). In summary, if you decide to opt for lead management, it is essential to put in place a strategy respecting a certain timeline. The notable advantages are: more consistency, an increase in sales and in the number of customers. It will also allow you to retain your old customers, or even encourage them to spend more than they did before. Are you interested in implementing this type of strategy but don’t know where to start? Contact our experts without further delay! Force Plus has supported its clients for more than 35 years in their strategy of lead generation , prospecting and improvement of the customer relationship. -mail is not an easy exercise. You will then have only one chance to hit the mark with your interlocutors.
A cost can be expected for the constitution of this database, but it is difficult to quantify. You can also build a relevant email database thanks to a global digital strategy consisting of social selling, inbound marketing, sponsored content, etc. What steps to follow to prospect abroad by email? You now have in mind some good practices that should not be overlooked when prospecting abroad. Here are the steps to follow to deliver the most effective emailing possible. 1. Segment your email base We saw previously how to build up a contact base for you, in different ways. When it’s time to send them the first email, you need to know who you’re talking to (their role, type of business, how far along the buying journey, etc.).
It is indeed essential to address each of your contacts in
Sending the same email to all your contacts is indeed a mistake. We do not address the same way to a CEO or a sales assistant. Just as we do not address the same way to a prospect in the discovery phase or in the decision phase. 2. Take care of the header of your emails This concerns the sender, subject, etc. of your emails. As we saw earlier, 69% of B2B email recipients spam their emails without even reading them if they don’t trust the subject or recipient. On the contrary, make them want to open the mail you send them! You will get all the more merit the more you stand out from your competitors. 3. Add value When you start prospecting abroad, just like in France, you tend to want to immediately talk about your offer, present its advantages, suggest an appointment, etc. This is a terrible mistake.
Indeed, above all, you have to show that you can bring value to your contact, that you are attentive to their needs. Once again, it is therefore essential to personalize your mailings, in order to meet everyone’s needs. of your contacts. There is indeed nothing worse than being part of an e-mail chain where the sender is absolutely not trying to understand our need but only to present his offer. In addition, a B2B decision-maker receives an average of 20 prospecting emails per day. Personalization thus makes it possible to stand out from the crowd and capture their attention.