As the role of marketing continues to expand, it’s more challenging than ever to keep a pulse on what changes are occurring in Sweden Phone Number the field. Continued learning is critical, and if you’re not taking the time to keep up with industry news and marketing trends, your efforts may fall flat. If you’re worried you might have missed Sweden Phone Number something major this year, we have you covered. Read on for 10 trends that propelled the biggest changes in digital marketing this year:1. Increased Social Search Functionality Social media marketing is one of the fastest growing marketing niches, and 2016 brought about much-improved search functionality.

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Facebook booted Bing and replaced site search with their own algorithm that allows visitors to search all public posts. This year, Twitter Sweden Phone Number updated its advanced search capabilities  to allow for long-tail keyword searches. For marketers, social search is exciting because it allows for brand content to be discovered organically. However, increased organic traffic is just one benefit of enhanced social search functionality. Social search is also an effective research and targeting tool. For example, marketers can search for any term on Facebook and find public posts using that term.

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Filtered by source, location, and date, allowing you to find results for people that already follow your brand, are located in your area, and have posted questions about the term you searched for. These Sweden Phone Number kinds of insights drive content marketing that speaks directly to your audience’s needs. Not to mention, b2b organizations Sweden phone number. Implementing account-based marketing can use these unique. Insights to inform their targeted campaigns. 2. Real-time marketing real-time marketing. Revolves around current and topical events. And it’s an effective way to earn a big boost in traffic and visibility.

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