3 Things to Consider When Choosing an Seo Tool

All in all, we have decided to make Searchmetrics our official partner insofar as it provides us with the most complete offer in terms of functions and languages ​​available. Local SEO solution: Some tools have more local coverage in terms of SEO, for example Xovi is an advanced tool but is only available in Germany, its opening to the French market should be Croatia WhatsApp Number List scheduled for the end of 2014), Moz is another SEO tool particularly used in the US market. Finally, when you compare SEO tools, be sure to keep in mind: Cost of the license (usually monthly) . The “Premium” or “Enterprise” versions which have wider coverage in international markets are more expensive than other local SEO tools. Support & Training .

Does the supplier offer one-on-one training, online support, video tutorials, etc.? How much time does your team need in order to exploit the full potential of the tool? Additional options and features . Additional options such as the task manager or automated reports can save you time and lower your labor costs. If you are looking for more information as to the selection of the appropriate SEO tool and up to the needs of your business, please do not hesitate to contact us directly by phone at +33 9 81 92 59 67 or by email to the following address .A Google search for the keyword “seo tool” yields more than 10 million results which represents about as many solutions on the market.

Seo Tools Differ Not Only in Price, but Also in Functionality, Ease of Use

And license versions (basic, premium, business, etc.) In order to select the right tool, the first thing to ask yourself is what the SEO needs and requirements of the business are. An international company often has specific and complex expectations, which adds an additional degree of requirement regarding the selection of the appropriate tool. This also implies access to the tool for different subsidiaries or branches, sometimes in several language versions as well as different domains and microsites. With these elements in mind, we’ll look at the three questions to consider when choosing an SEO tool for your business or international organization. 1. What search engines are needed?

Linguistically, SEO tools tend to be quite limited. They generally work best in the language and the market in which they are developed. For example, we noticed that German SEO tools are often better for the domains google.de, google.at, and google.ch, but not necessarily for google.fr or google.es. Therefore, it is imperative to first define which languages, markets and search engines are prioritized for SEO optimizations, in other words where your customers’ searches are. Most SEO tools are designed with the Google search engine. However, in some countries Google is not the most popular search engine, Chinese users prefer Baidu to it, Yandex has a monopoly in Russia, in Korea NAVER is very popular and even other European markets such as the Republic -Czech use their own search engine (Seznam).

for These Markets, the Use of a Local Seo Tool Is Therefore Rather Recommended

On the same principle, be sure to ensure that you have the necessary staff to make changes to the content of the site in the appropriate language or dialect. 2. What features should your SEO tool have? To take full advantage of your SEO tool, it must have the following characteristics: Ranking follow-up. This is important as it allows a quick overview of keyword rankings on an entire website. The detection of errors and notifications on your site. The tool must therefore be able to identify recurring problems such as duplicate content, missing H1 tags, broken links or 404 errors. These relatively easy to correct errors can, after removal, drastically boost your search engine ranking.

Competitive analysis or “benchmarking” . All statistics need a point of comparison to be considered useful and achievable. Therefore, getting information about your competitors’ rank in SEO and the different keywords or content they are using is essential in order to assess your progress and make any necessary adjustments. Surprisingly, this feature is not available in a number of free SEO tools or paid, although its usefulness is without appeal. Possibility of integrations with other programs. It is important that your SEO tool is compatible or capable of integrating or exchanging data with other systems such as Web Tracking tools (eg Google Analytics) or sponsored links (eg Google Adwords) and Tool for webmasters. This is also crucial if your web marketing strategy is based on the generation of qualified prospects (leads).

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