You’ve just shared your video with the world. The view count is coming in and looking at the numbers, you feel the investment was India Phone Number worth it. Should you be excited? Well, not just yet. To be honest, the view count is the least important metric India Phone Number because it doesn’t really come close to the only metric driving your video strategy. In fact, what counts as a video view on many social platforms is 3 seconds or more, or just opening the video. Fortunately, there’s a list of other metrics that actually expose how viewers perceive your content, how much time they spend on a video, the percentage watched, their concerns, and more.

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The what metrics you should be considering, be sure to outline the goals and objectives surrounding your video India Phone Number strategy. Savvy marketers always have objectives they hope to achieve with video. Goals should be tied to the specific metrics that relate to them. Obviously, you will want to pursue more than one metric to ensure you get a holistic view of how your video is performing. In the blog, I have India Phone Number identified five of the most essential video metrics to measure the success of your campaigns and utilize to move the needle for future video strategy. Remember: some video platforms may not present all the five metrics we will examine.

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Work with those you can access. 1. Play Rate Play rate represents the percentage of people who clicked play and watched your video. Here’s the formula play rate formula play rate = % of people who india phone number. Clicked play total number of visitors who access the video landing page. This metric is tied to how effective the position of your video was. Its size, the video thumbnail, and whether the copy around the india. Phone number video convinced visitors to press play and watch your content. For an optimal play rate, here’s what to keep in mind your video has to be. Positioned in a sweet spot above the fold in a landing page the size has to be. Moderate wistia encourages 401 pixels x 600 pixels your video thumbnail. Must be eye-catching, engaging, and relevant the copy around. Your video should be persuasive, accurate, and brief2.

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