Video is one of the most effective ways to drive sales for marketers. According to Email Monks, emails with videos drive a staggering 280% higher Italy Phone Number return than the ones without. In fact, according to a report by the Aberdeen Group, 67% of organizations use video to create brand awareness, 60% use video to drive Italy Phone Number conversions and 53% use video to nurture leads. So, how can B2B marketers leverage this trend to grow their business? In this blog, I’ll show you 6 ways you can attract more B2B leads with your video content. 1. Explainer Videos Explainer videos are a great way to attract and engage top-of-the-funnel (TOFU) audience. They help clarify the problem solved by your product or service and how your business can be beneficial to your customers.

While Creating Explainer Italy Phone Number

Videos, it’s not only important to focus on building brand awareness but also engage your buyer personas Italy Phone Number and answer their questions. If your explainer video is unable to clearly identify and address the primary pain-point of your potential customers, they will quickly drop off Italy Phone Number no matter how attractive your video. It’s essential to do keyword research to identify the topics and trends that will engage your audience and choose the subject of your explainer video. Tap into relevant LinkedIn groups to understand what your target audience talks about most of the time. Your explainer video should be brief and answer the B2B researcher’s questions, persuading them to continue consuming your content.

Here’s an Example of Italy Phone Number

Italy Phone Number

How Unroll.me does it. The first half of the video explains the pain-point their. Tool solves clearing your inbox of unnecessary subscription emails for its potential. Customers and the second half shows how their product addresses it. 2. Whiteboard series whiteboard videos are similar to explainer videos. But italy phone number allow you to explore a single topic in depth. While an explainer video might give a quick overview of what your product or service does. Whiteboard videos will enable you to talk about a specific benefit or feature italy. Phone number of your solution or even a customer problem in greater detail. For example, if your target audience is small business owners. Then you can create whiteboard videos about the various issues they face around hiring. Sales, marketing, incorporation, and payments.

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