7 Steps to Creating a Digital Marketing Strategy
How do you create a digital marketing strategy from start to finish? Gone are the days when billboards and newspaper ads were the most effective ways to promote your brand and products. Digital marketing is a necessity for all businesses and selecting the right strategies will be the key to your success. However, there are many options when it comes to digital marketing, and figuring out where to start can be stressful. In this article, we’ll explain how to create a Thailand Email List strategy of digital marketing from scratch that will be comprehensive and will help you achieve the specific goals of your choice.
Determine what you want to accomplish plan What do you want your digital marketing campaigns to accomplish? Do you want to build awareness of your brand? Generate leads? Get more sales or subscribers by email? Brilliant! Whatever you want, however, you have to name it. This is yet another way in which marketing has an online dating cross-comparison. If you go on a bunch of blind dates with no idea what you’re looking for, you might settle down with the first person you can tolerate. If you have an actual list of the traits you want in a person, you’re much more likely to find your match.
Your goals are important and you will need to take specific steps to accomplish them
We will look at this in more depth a little further down. 2. Understand the digital sales funnel determine what you want to accomplish The digital sales funnel is an important marketing concept that you need to understand before actually developing your strategy. It consists of several different steps that buyers go through to reach the point of purchase and / or become long-term customers. Depending on who you ask, the steps may vary in number and exact name, but they typically include the following: Discovery: People are hearing about your brand or product for the very first time.
Research / Consideration: Some brand recognition has been established and the user is ready to review your products or services for more. They can also research your competition at this point. Buy: Users are ready to become customers and buy from you at this point. Loyalty: Repeat customers can become loyal to your brand or product and eventually become advocates for your brand . Users who are in the discovery stage will not respond to an ad the same way as someone who is in the loyalty stage. They will interact with your brand in different ways and across different platforms, and your digital marketing strategy will need to be tailored to keep that in mind. 3. Create buyer personas The next step you will need to take in creating your strategy is to fully understand who your audience is and what drives them.
This will be essential, as it will help you assess which marketing platforms
You can find them on, how they interact with, and what they want to see from you. 4. Determine where to find users at all stages of the funnel. determination of users You have a good understanding of who your audience is, so now you’ll want to understand how and where to connect with them. Again, refer to your analyzes on this and compare them with your buyer personas. Consider all paid and organic marketing channels and think about which members of your audience are using them and what stage of the funnel they are in. This will help you determine which marketing channels you should be on and who you want to target in each part of your digital marketing strategy. 5. Implement specific guidelines to achieve your goals implement directives You’ve picked your marketing mix and you know how you expect your audience to respond.
Once you do that, it’s time to start to tie it all together and create specific tactics that will help you achieve those end goals. A few of these tactics might include: Place lead generation widgets or lead magnets on the sides of all blog posts, along with a CTA at the end of the posts for getting in touch. Share influencer content on social networks in order to build a relationship and increase brand visibility and recognition. Encouraging testimonials with email plugins that you can then place on your site, or ask users to submit reviews on Google Business to improve your local SEO scores. Here again, specificity is essential. Plan the very specific steps you will take to achieve your goals.