One of my favorite analogies that I use to describe great content marketing involves the movie The Matrix. (Don’t worry, I mean the first – not the second or third, I can’t believe I paid for that shit.)

Throughout the movie, Neo is pushed and pushed and pushed to do great things by Morpheus. At first, however, Neo can’t do much. Although he does his best, he ends up looking confused, scared and generally discouraged…which, if we’re being honest with ourselves, is a pretty accurate description of many of us dealing with the rapid pace of change in our industry.


Given that we’re not actually in The Matrix (which is a really good thing considering how horrible I’d look in skintight leather), it’s worth taking a moment to Austria WhatsApp Number List discuss the little moving parts that make up great podcasting Below, I go behind the scenes of a process you can use when launching a podcast — specifically, a storytelling podcast . I focus on the production process rather than the distribution.

The What and Why of Narrative Podcasts

Narrative podcasts are story-driven shows, as opposed to interviews or game show-style recordings. They rely on intensive editing to put together the right story, pulling interviews and other recordings, sounds and music. Many feature a host who tells the story, almost as if everything else happened in the past.

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NPR is, of course, the gold standard here, although narrative podcasts can run the gamut in terms of tone. I can share this particular process through my production and hosting of a new show called Traction for my company, NextView Ventures. As a venture capital firm, the stories we tell are less ethereal than those on NPR, but narrative podcasting is still an option for us. to tell stories.

So why are narrative podcasts so good? Besides sounding wonderful because the focus is more on storytelling than pontification, this style is perfect for the three groups involved in a typical show production.


How to Create a Narrative Podcast

If you’re like me, you’re not formally trained in radio production and you don’t have the budget to make others in the industry blush.

So here’s a lean process you can use that won’t cost more than $200-$300, but does take some (smart) elbow grease.


  1. Select your equipment.

For me this means:

  • Two Shure SM58 microphones ($99 each) with foam windshields ($2) to soften some sounds, like pronouncing harsh Ps, that can sound harsh or loud.
  • A blender. I bought a simple Alesis MultiMix with four mic inputs just in case I needed it. I usually use two. A mixer allows you to use multiple microphones for better sound in person, as well as adjust certain aspects of each individual’s sound.
  • Recording and editing software. I use Apple’s GarageBand (also available for PCs) unless I’m making a Skype call, in which case I use a plug-in from Ecamm to record and import into GarageBand. (Note: If you use GarageBand to record, save it often. If you use it for editing, first export the entire recording to iTunes to keep a backup before you start editing.

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