A lead generation strategy is a plan for how your sales team will use your website to acquire the contact information of potential customers so that you can follow up with them and turn them into paying customers.
Tips to achieve this goal:
- Use CTAs to drive conversions, and make sure that your CTAs are prominently displayed on every page.
Most people land on a website with a specific purpose in mind. Whether they’re looking to buy a product, learn more about a service, or simply find out more about a company, they’re usually there for a reason. And that’s where CTAs come in.
By including calls-to-action (CTAs) throughout your website, your Sales Directors Email Lists marketing team can guide visitors towards taking the next steps – whether subscribing to your newsletter, reading a blog post, downloading a white paper, or even making a purchase. Make sure your CTAs are clear, concise, and relevant to the page they’re on.
- Leverage social proof to build trust with potential customers.
Social proof is one of the most powerful psychological drivers of human behavior. In a nutshell, it’s the idea that we tend to copy the actions of others around us – especially when we’re unsure what to do ourselves.
People are more likely to take action if they see that others have already taken the same action. For example, if you see a product with a five-star rating on Amazon, you’re more likely to purchase it than if it had no rating.
The same principle applies to lead generation. If you can show potential customers that your product or service is popular and in demand, they’ll be more likely to take the next step and contact you.
There are different ways to create social proof on your website, but some of the most effective include customer testimonials, social media widgets, and user reviews.
Convert leads into customers
Make your website optimized for conversions. The goal here is to take the lead generation strategy you implemented in the previous step and use it to close deals and make sales.
There are a few key things that you need to do to optimize your website for conversion.