Are you in compliance with the general data protection regulations (GDPR)?

The general data protection regulations have been in force for a month. Better known as the GDPR, this European decision impacts the processing of a company’s data. The general data protection regulations are a reinforcement of the laws already in force. Indeed, the Data Protection Act of 1978 are the beginnings of this regulation. In a context of international trade, the European Commission has decreed the standardization of data protection laws. This is to alleviate the problems associated with data transfers within the same country Ireland Email List within the European Union. General data protection regulations are a big change for everyone, as it involves restructuring in companies.

Personal rights are the prism of this law, which aims to better protect users from new technologies. By new technologies we mean social networks, the rise of the web and the personal data that we transmit. This regulation has a real impact on the strategies of companies that will no longer be able to buy and / or store data. Therefore, we will see how to comply with the general regulations on data protection? General data protection regulations (GDPR): what is it? The general data protection regulation or RGPD is a law strengthening the data protection law. To be more precise, it comes after 78-17 relating to data processing, files and freedoms.

The GDPR is built around the issue of globalization and the rise of big data and data

The web has seen its number of data explode over the past 5 years, particularly through the boom: Social networks E-commerce Digital marketing actions These three components have caused web users to lose control of their personal data. The GDPR aims to give power back to internet users and not to brands. Since 2012, the issue of GDPR has been on the shelves of the European Commission. It aims to cope with the increase in fraud but also international exchanges of client-prospect files. Three years later, the Council of the European Union, the Parliament and the European Commission approve the text of the GDPR.

On December 15, 2015, the general data protection regulations came into being and were adopted 5 months later. The three GDPR decision-makers leave two years for the regulation to be effective across the European Union. For a month (05/25/2018) just the regulations on data protection have applied to all companies. This regulation focuses on three fundamental principles which are: Modernization of human rights. The reinforced data security obligation. Abandonment of prior declaration formalities. The impact of the GDPR on data processing. With the general data protection regulations you will no longer be able to process data as before. Indeed, today lead generation largely takes place through the web. It is found through contact forms, the purchase of customer file databases.

Therefore, building up a customer file was easy

Today, these actions can no longer be done. The need for consent is mandatory and must be met to be in compliance with the GDPR. Buying databases, forcing people to fill out a form becomes prohibited. However, if someone fills out a form, they agree to provide personal information. The GDPR will therefore have a direct impact on lead generation. Since 2004, the law for confidence in the digital economy has made it possible to simplify access to individual e-mail addresses. However, this protects consumers against unwanted commercial prospecting.

To generate leads, you must therefore carry out an opt-in strategy so that it is retained. The purchase of databases becomes prohibited. If in your current database you do not have the consent of the person then you must erase their data. For the creation of a customer file you will have to be clear and not to fool your interlocutor under penalty of sanction. You will need to clearly say what the data is going to be used for. Article 6 of the Data Protection Act states that the data must be used for purposes: Determined Explicit Legitimate The RGPD also provides for a limited retention of information and lead over time.

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