Email marketing is one of the most efficient methods to convert leads into customers. But what many marketers don’t realize is that simply sending out a blast email to their list isn’t enough. That’s why you must know how to write an effective nurture email sequence that converts.
Your marketing efforts shouldn’t be random. It should be strategic to convert new subscribers into paying customers.
What is an Email Sequence?
An email sequence is a pre-written set of emails that get sent out Audit Directors Auditors Email Lists to your list over a period of time. They usually promote a specific product and include a call-to-action for the recipient. Email sequences can be used to build relationships with your subscribers, provide value, and ultimately make sales.
Understanding the Psychology Behind Email Marketing
Email is not dead. It’s still one of the most used marketing channels out there. But to be successful with email marketing, you need to understand the psychology behind it. Why do people unsubscribe from emails? What makes them open and click through? And how can you use that to your advantage?
The answer lies in understanding how people make decisions. Our choices are based on two things: our emotional state and our cognitive state. Our emotions are what drive us to take action, while our cognition is what allows us to rationalize that action. In email marketing, you need to tap into both states.
That’s why the best email marketers focus on creating an emotional connection with their subscribers. They know that if they can get people to feel something – whether it’s excitement, fear, or even just a sense of belonging – they’re more likely to take action. At the same time, they also provide clear and concise information that allows people to rationalize that action. By doing both, they’re able to create emails that get results.
The Do’s and Don’ts of Email Marketing Etiquette
Now that you understand the psychology behind email marketing, it’s time to learn the do’s and don’ts of email marketing etiquette. These are the unspoken rules that everyone should follow to create emails that convert.