Law firms in particular Chile Phone number have difficulty articulating their brand identity outside of a summation of their practice areas. But having a clear idea of your firm’s overall brand identity, and using that template to drive all of the firm’s marketing efforts, will result in a more powerful and cohesive message to potential new clients and referral sources. An old marketing adage states a prospect needs to hear or see a message at least seven times before Chile Phone Number they will take action. While seven may seem a bit high, repetition is certainly important in fixing a brand identity in a client’s mind. If that identity isn’t consistent, the harder it will be for the consumer to remember.
What Is Brand Chile Phone Number Identity?
A firm’s brand identity encompasses Chile Phone Number. All of the components related to the firm’s image, including name, logo, Pantone colors. Thus, tagline, typeface, shape of the logo. All the visual elements associated with the firm. It’s the message the consumer receives from the visual elements. That together identify and associate the firm in the consumer’s mind. One of the first steps we take when working with a new law firm is assessing its brand identity. This includes gathering all previous print materials. Thus, digging into their online presence, assessing social media channels. Otherwise compiling all Chile Phone Number visual and digital content previously. Distributed by the firm. Many times a law firm has an internal image. Plus, they believe they are projecting, but in reality it may not correlate to how the public sees them.
Inconsistency Is Chile Phone Number Mistake
Visual cues are a huge Chile Phone Number part of any marketing strategy, primarily because of overwhelming reaction they receive from consumers. The use of imagery continues to rise, with 74% of social media marketers using visuals in their marketing – well over their use of blogs and even video. Our brains subconsciously associate colors, shapes, and patterns with a brand. Anyone can tell you immediately the Starbucks logo is green, the Wal-Mart logo is blue, the Nike logo is a check mark, and the Chile Phone Number Target logo is a bulls-eye. We’ve associated these colors and shapes in our minds with the brands they represent, which is why consistency is so important.