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We invite you to contact our teams for more information. Are E-reputation and B2B inseparable? Well, I might surprise you, but I would say that it all depends on your industry and your professional environment. If you are a B2B company, in a growing business sector with a large environment, I would say that it is mandatory to check your e-reputation. Especially from a social media and web content point of view. If you are a small SME, in a niche Malta Email List business, the notion of e-reputation and any other. Even if it remains important, the reputation in this context is based on various criteria which are: The close relationship you can have with your customers Commercial relations (before, during and after sales) The notion of consumer actor of your brand.
Partnerships and word of mouth Obviously, relying on digital is essential even if we try to remain secret. Having a digital trace will allow you to control your online reputation, but in this context your reputation does not take place there. In addition, some industries are so in specific circles that using social media would be a waste of energy. A word of advice, if you are in this case, a beautiful website will be more than enough for you. Therefore, we can say that in the vast majority of cases e-reputation and B2B are inseparable.
E-reputation and B2B, although not much mixing
must be one of your commitments to your customers. If you liked this article, check out our customer experience page or check out our article on the future of customer relationships. Do you want to be supported in your process of increasing your leads ? We invite you to contact our teams for more information. In addition, video content makes it possible to have more interactivity while responding to changes in consumption patterns. Several statistics show us that: 80% of executives watch videos related to their market once a week 59% of executives and managers prefer to watch a video rather than read a text 60% of executives share videos related to their work, particularly via LinkedIn 45% of marketers think video helps generate more leads 19% open rate in addition to your emails thanks to emails
A video allows you to have a better ROI in the long term All of these statistics show that video and therefore vlogging is one of the marketing tools of tomorrow. The enthusiasm generated by this type of content allows you to interact and exchange more with your leads and customers. This therefore allows you to create a strong commitment to your brand and consequently increase your number of leads and consequently your sales. Having a Vlog as part of a B2B business is therefore a real opportunity to stand out from the competition.
Indeed, you will be able to show that you are able to follow strong trends
understand new customer expectations and get out of the image that sticks to B2B. That is to say, an old-fashioned image that is lagging behind the big B2C brands. If you liked this article, check out our customer experience page . Do you want to be supported in your process of increasing your leads ? We invite you to contact our teams for more information. Combined with social networks and in snack content format, video will be the most used format. As the craze for videos is already very present in B2C, consumption habits are shifting within the B2B framework.
Consequently, several studies show that video is an increasingly preferred format by B2B marketers. These statistics show that: 80% of executives watch videos related to their markets 59% of executives prefer watching or listening to a video rather than reading 54% of executives share video content, particularly on LinkedIn and Twitter 19% more open rate in mailings All of these statistics tend to show that there is a real craze for video in the professional world. Another very interesting video statistics is that the younger the generations, the more video they consume. 88% of millennials watch at least one video online per day 95% of Gen Z watch at least one video online per day Video is therefore becoming an essential medium and it will undoubtedly be the most used medium on the networks.