It should also cover a plan for how the website will be design and develop and a schedule for launch and ongoing maintenance.

A well-crafted website strategy can help an organization achieve its goals and objectives and significantly contribute to its overall success.

Four Types of B2B Website Strategies

With the business goals mentioned above, here are four types of website strategies that businesses use to drive traffic to their site: search engine optimization (SEO), pay-per-click advertising (PPC), content marketing, and social media marketing.

Search Engine Optimization (SEO)

That’s where business-to-business website performance measurement Sales Marketing Directors, Managers Email Lists comes in. By tracking key metrics, businesses can gain insights into how well their website functions and where improvements NE to be made.

Here are four of the principal metrics to track:Website traffic

Website traffic is the number of visitors that a website receives. It is an important metric to measure because it can give you insights into how popular your site is and how well it’s performing.Pay-per-Click (PPC)

PPC is paid advertising that allows businesses to display ads on Google’s search engine results page (SERP). The business pays Google a fee when someone clicks on one of these ads. The goal of PPC is to get more paid traffic to a site. Content Marketing

 

Sales Marketing Directors Managers Email Lists

Content marketing is creating, distributing, and promoting valuable, relevant, and consistent content to attract and retain a clearly defined audience. The primary objective of content marketing is to build trust and relationships with potential and current customers. Social Media Marketing

Social media marketing is the process of using social media platforms to build meaningful relationships and interact with potential and current customers. The goal of social media marketing is to build brand awareness and reputation.Measuring Website Performance

How do you measure your website’s performance?

Businesses spend a lot of time and resources driving traffic to their websites, but what happens once visitors land on the site?

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