Ecommerce 2019: A Symbolic Bar Is Reached

The online sales market reaches 100 billion euros in turnover in 2019 At first glance, the news was announced in late January in the annual report of the Federation of e-commerce the FEVAD . And this, despite an unfavorable economic and social context, e-commerce trends are breaking records with an annual turnover for 2019 of 103 billion euros, i.e. + 11.6% compared to 2018. Also, the number of online sites continues to climb to reach nearly 190,000 merchant sites, or + 15% in 2018. And 85% of these sites make less than 100 online orders Mayotte Email Lists or sales per month. Then, the FEVAD forecasts for 2020 are positioned with further growth in 2019 to reach 115/120 billion euros with nearly 2 billion online purchase transactions.

Online sales on mobile phones: further significant progress The share of mobile sales continues to grow Still according to the E-commerce Federation , the share of mobile sales increased by + 18% to reach nearly 40% of sales volume in 2019. Then the development of artificial intelligence, 4G and the first tests on 5G definitively set the tone for the need for technology. Now in addition to the digital transition , it is essential to take into account the technological variable to forecast the market of tomorrow. As a reminder, we expect in the next few years (under 5 years) that mobile traffic AND online sales will exceed that of computers. E-commerce & traditional retail sales: an optimal strategy to develop turnover.

Does the relentless growth of e-commerce herald the end of stores?

No, because it is mostly traditional traders who bet on the internet and store complementarity. Indeed, a mother can have lunch in the city center with her son. Then buy him pants; or on the contrary order it with him on the web, at home. And in the end, this will increase the same turnover that of the brand. Is the closing of stores the responsibility of the development of e-commerce? No, it’s even the opposite. It is the fact of not having a presence on the net that kills a store. The main cause is the lack of response to new customer requirements. Today, the customer uses several channels to compare, inquire or buy. He wants to be able to have a clear and fast answer whatever the channel used.

A study (1) conducted by Médiamétrie in partnership with FEVAD (Federation of e-commerce and distance selling) revealed that in 2019, 81% of online shoppers equipped with a mobile use it regularly to prepare their purchase. on the web or in store. Other very interesting figures which confirm the idea of ​​the favorable effect of e-commerce on traditional stores: According to an Oxatis-FEVAD survey (2), 80% of e-merchants observe a positive impact of their website on visits and sales in stores. This survey also sheds light on the 4 main benefits of an e-commerce site for a physical store: 79% increase in footfall in physical stores 63% increase in sales in physical stores 42% expansion

The catchment area 50% better-informed customers Store and website:

a real complementarity Conversely, not having a store can present a real disadvantage. E-shops do not have the possibility to try, touch, smell or even taste their products. On the other hand, e-commerce cannot match the immediacy of retailers. Indeed, the act of purchase in store entails the immediate acquisition of the product. The same is true for returns. Indeed, shops can immediately exchange and refund a product, where e-commerce has many more complications. In addition, e-commerce is practical but does not allow personalized treatment and human contact with its usual customers. Which tends to dehumanize commercial practice. Also, according to a Havas Paris study, 72% of French people are afraid of a business dehumanized by digital technology and artificial intelligence.

And customers will therefore appreciate having a qualified person with whom to talk and who will answer certain requests or questions that remain unanswered on the internet. In addition, even brands like Meetic, the leader in online dating, have opted for a physical presence by buying Pasta party. This strategy in order to set up events facilitating the real meeting of its members. And so ultimately to make its meeting platform more human. Positive impact of their website on store visits and sales Internet a tool to attract your customers in store Thanks to the Internet, there are many ways to attract your customers to your point of sale. Here are some examples : First of all: geolocated referencing .

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