Emailing and newsletter as communication tools

The question of the emailing strategy remains as the most profitable communication tool. This marketing strategy is considered by experts as the most profitable for communicating and undertaking commercial actions. Indeed, thanks to emails, many possibilities are open to you, if only in terms of hit rate and deliverability. Indeed, some studies show that nearly 78% of emails reach their targets and that around 8 to 15% are seen by them. Whether for Cuba Email List emailing or a newsletter, the acquisition rate is the highest of the communication channels. However, you have to be careful of the difference between emailing and newsletter. Everyone pursues their own goal.

The first has a commercial vocation while the second is a channel relaying information such as your content or your news. The emailing and newsletter strategy must be positioned and considered in a 360 ° strategy. A global approach allows this channel to exist and to be very profitable. Whether on your site or social networks, this strategy is very easy to develop. Emailing the most profitable communication tool Why is emailing the most profitable action in communication? The reason is simple, it is because it allows to hit a maximum of targets at the same time. Emailing sending systems such as Mailchimp, blowpipe or Webmecanik make it possible to send and reach as many people as possible at the same time.

Like social networks, email has a longer lifespan

In fact, they can find their way more easily in the message flow. Social media posts are ephemeral, especially on Twitter, whose tweets have an average lifespan of 4:04. As for emails, they do not have this problem, even if there is however a loss due to antispams. Another point that makes email essential is that of the habits we all have. Communicating by email touches every generation. No need to be present or be ultra active on social networks and potentially miss information. In addition, it arrives turnkey to your customer.

The ROI is also very interesting and places it as the least expensive means of communication. It is easily measurable, in particular thanks to tracking tools. All the software offers tracking showing who opened it, read it or clicked on the attachments / links. This tracking allows you to measure the effectiveness of your campaign as well as the potential leads you reach. With a good business strategy and subtle call-to-action, you can turn this action into a real gold mine. The newsletter as a sharing tool Another point related to emailing, the newsletter. This tool is above all oriented for sharing.

A newsletter is a web format that allows you to attach links

To your latest blog articles, your news or your opinion on your industry. The main objective of a newsletter is to provide content and position yourself as an expert in your field. It serves as a relay for your content strategy through its retention and its open rate.The newsletter follows an editorial line and acts as a real newsletter for your customers. In addition, it has the advantage of creating entries on your site and therefore increasing its visibility and click-through rate. Unlike social networks, this action lasts longer, and therefore affects more people. Who says more people reached, says more clicks, more leads, more sales. Just like emailing, the newsletter aims to reach all of your target audience and to leave a mark on them.

Although being a rather old marketing tool, it remains the most effective for disseminating your know-how, generating leads and above all conquering new market shares. Marketing automation the key to emailing strategy A 5-point strategy To carry out a good emailing strategy, one action is essential: marketing automation. This action allows the automation of your emailing and marketing tasks. Marketing automation can be broken down into 5 parts: Emailing which is the essential component of this action. Emailing includes commercial email but also communication emails such as newsletters or in some cases press releases Segmentation is the crossing of declarative data, i.e. data from a CRM and behavioral data, i.e.

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