GDPR in btob: how to comply?
The GDPR in BtoB , general regulation on the protection of personal data , came into force on May 25, 2018. This regulation is valid in the 28 countries of the European Union. This legislation is put in place by the European Parliament to protect consumers of companies holding such information. Moreover, we had, a few months ago, mentioned the GDPR & the Liechtenstein Email List right to digital oblivion . In order to go further on the GDPR , we will study its consequences in B2B . And indeed, the application of the GDPR in btob for marketing purposes also impacts all economic activity of companies.
The GDPR between professionals relates to the commercial or marketing profession and the use of data. This is why a knowledge of its scope and the concrete obligations resulting from it are essential in order to be able to bring your internal procedures into conformity. Also, an in-house Data Protection Officer must be appointed. And he will be in charge of the protection of personal data in your company and known to the general public.
Basic principles of GDPR in B2B Scope of the GDPR
Between professionals GDPR between professionals – ask for your rgpd quote to be in compliance RGPD between professionals – Request your rgpd quote – Photo credit: Vetsikas-Pixabay First of all, the GDPR between b2b is very broad and above all requires professionals to comply. All private and public organizations established in the territory of the European Union are concerned. Thus, those whose activity directly targets European residents . Users of customer data processing are subject to European regulations. Likewise for CRM software publishers, emailing service providers and other marketing solution providers are affected by this regulation. Thus, its goal is to secure the use of digital personal data as much as physical files (paper format).
Excluded from the scope of the GDPR are those who by nature do not have direct access to personal data. And therefore do not process it such as software editors or hardware manufacturers (badge reader, biometric equipment, medical equipment). Indeed, in addition to the digital trends for 2020 , the implementation of the GDPR in btb must be taken seriously as the stakes are high. The GDPR concerns all companies since 2019 Any professional collecting and managing personal data relating to European citizens is concerned regardless of the country in the European Union.
So all personal data is information relating to any person:
physical directly identified or identifiable from data or by crossing several. Also, the identification of a natural person is possible thanks to: A single data (license number, social security, DNA) By crossing data. For example: a man living at such and such an address, born on, volunteer in an association and subscribed to a magazine. And then if we can trace back to a natural person thanks to the information in the database, it is an information processing.
GDPR between professionals and comply to meet your obligations RGPD and b2b – Implementation for emailing campaigns – Credit Photo-Jovanovic-Pixabay B2B RGPD: Your Emailings campaigns are affected In the first place, emailing campaigns , with professional email addresses, for example [email protected] are personal data. At the same time, data relating to legal persons (company contact details or generic email addresses) are not considered to be personal data. A person can be identified directly (first name & last name) or indirectly (social culture, phone number, voice or image). In particular, the following are considered to be personal data: Name & Surname.