GDPR is coming, what changes will you need to make?

On May 25, 2018, GDPR is coming and it’s going to affect how you generate leads. The General Data Protection Regulation or GDPR is an extension of the laws already in force. Despite the media echo that this regulation may have, the text is a logical follow-up since 1978 and the Data Protection Act. Data-processing laws and freedoms are a European regulation applicable to all the countries of the European Union. This regulation will be a big change in Iceland Email Address for everyone, as the issue of data protection becomes a priority. Personal rights are the keystone of this law, which aims to protect them more from new technologies.

A lot of companies today are selling customer contacts to generate more leads. These customer contacts obtained see their personal data transferred without their consent, which is a real problem today. In addition, many sites or blogs request personal information through online payment or contact forms. The issue of security and responsibilities around the issue of data is the high point of this law. Therefore, we can ask ourselves what changes will the GDPR bring in our companies? What is the GDPR? The regulation of data protection or the RGPD is a law reinforcing the data-processing law and freedoms of 1978. It is more precisely related to the law 78-17 relating to data processing, files and freedoms).

This law aims to respond to the development of new technologies

And the explosion of digital tools. Since 2012, the issue of GDPR has been addressed and highlighted by the European Commission. It aims to cope with the increase in fraud but also international transfers or not of client-prospect files. On December 15, 2015, the Council of the EU, the Parliament and the European Commission approved the text of the GDPR. Then it is adopted 5 months later, leaving two years for the new regulation to be applied. May 25 is therefore the entry into force of this regulation and the changes will be numerous. Indeed, this regulation is based on three principles: Modernization of human rights. This axis aims to strengthen the rights of individuals by adapting to the digital transformation.

This goes through the principle of consent. A business will not be able to obtain personal data if it does not. The reinforced data security obligation which is the major objective of the GDPR. Previously, when there was a security breach, the manager had to inform the CNIL. This obligation to notify security breaches is provided for in article 34 bis of the Data Protection Act. However, it only concerned a limited number of players (internet service providers and telecom operators). The abandonment of prior declaration formalities with the national authorities in favor of the principle of responsibility.

Each company must have its own DPO (Data Protection officer)

To respond to requests from customers or individuals. GDPR and the impact on lead generation Who says GDPR says change on the issue of lead generation. Indeed, today lead generation largely takes place via the web. Thanks to contact forms or the purchase of a customer file database, creating a customer base is within everyone’s reach. However, with respect for the rights of individuals and consent, this can no longer be done. Since 2004, the law for confidence in the digital economy has made it possible to simplify access to individual e-mail addresses.

However, this protects consumers against unwanted commercial prospecting. Generating leads will now have to be done through an opt-in strategy so that your leads are retained. Database purchases will now be prohibited. If you have people who have not consented then you will have to erase their data. Before creating your customer file, you will therefore need to define your objectives. Article 6 of the Data Protection Act states that data must be collected for purposes: Determined Explicit Legitimate This implies that the person must not be deceived.

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