Non-fungible tokens (NFTs) are rapidly taking over the digital marketplace as artists, musicians, and other creators strive to authenticate their virtual works.

Media outlets and digital entrepreneurs like Gary Vaynerchuk rave about NFTs becoming the “next big thing” in terms of tracking ownership of digital assets.

In this blog, Signature W Studio explores what exactly NFTs are . And how marketing agencies can use them to better track virtual assets on the blockchain.

What Is an NFT & How Do They Work?

For instance, if you have a $20 bill, you could exchange it for China WhatsApp Number List two $10 bills and be no poorer for the transaction.

Such examples might include Andy Warhol’s Campbell’s Soup Cans or Vincent Van Gogh’s Starry Night: These artworks might be duplicated or sold as prints, but there is only one original.


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The blockchain ledger is impossible to forge because it is maintained by thousands of computers worldwide. NFTs can even contain smart contracts that allow artists to receive royalties for future sales of the token.

But NFTs have offered a unique opportunity for artists to prove true digital ownership of their work.

Aside from an online domain, it’s increasingly difficult to prove ownership of online assets, such as images, music, and videos.

The NFT also embeds the creator of said digital assets into . The blockchain ledger permanently, so there can never be any question about who was the original artist.

How Can Digital Marketing Agencies Use NFTs?

It’s still too early to determine how the NFT marketplace will impact marketing agencies — or any business for that matter.

With that said, here are a few ways that marketing agencies can remain ahead of the curve and begin using NFTs to better serve their clients:

Digital Contracts

The best way to describe an NFT is as. A digital file that represents ownership of a real-life object or asset. As such, it makes sense that one of the best ways for a digital agency to utilize an NFT is through agency agreements or contracts.

Using an NFT as the contract marker creates a digital asset that ties the contract to the creator. Not only does this make digital contracts more official. But it shows that the agency is at the forefront of cutting-edge technology.

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