Although the results of this method are not as accurate as those of a conversion lift of the marketing channels themselves, geo-experiments are future-proof as they do not use data at the user level. A nice alternative for the future.

How do you use the results?

Just because a marketing channel has incremental value doesn’t mean you should advertise on it. To get a better idea of ​​the value, you can look at the cost per incremental conversion or at the incremental value / cost (ROAS or POAS).

When you have determined the value, you can trade on it. If some of your Canadian CFO Email Lists campaigns have less value, for example retargeting compared to prospecting, or branded compared to non-branded search, you can decide to bid differently. It could also help you with the effectiveness of a total marketing channel and whether advertising on marketing channels makes sense for your brand. For example, think of social media channels such as TikTok or Reddit.

The impact of performance marketing is largely due to the correct measurement of results. Incremental value should not be missing here. Do you have experience measuring the impact of this value yourself, or do you have questions about this? Share your experience or leave your comment below this article.Customers who search for your brand have a higher purchase intent. here is a good chance that this group will also buy a product from you without your Google Ads ad.

Canadian CFO Email Lists

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