How does web design promote lead generation?

Web design is a trend often overlooked by many brands. However, in 2019 web design is a necessity for a complete digital strategy. If you are an avid reader of this blog, I usually quote from a Google study on buying behavior. Today, nearly 75% of Internet users do a research on the web before proceeding to an act of purchase. This statistic on which I regularly rely shows how important the digital market is today. So yes, 75% of Internet users do their Central African Republic Email List research on the web before buying anything, but what types of sites do they go to? We now know that digital competition is very high and that a potential customer will not hesitate to go to the competition if he cannot quickly find information on your site.

The solution to this is simple web design, which allows you to work both on the aesthetics and the ergonomics of a site. So let’s see together how web design allows you to establish an effective digital strategy to generate more leads. Is web design an essential component of digital? The first question we must ask ourselves is how it fits into a digital strategy. Should it operate on its own or is it an integral part of a strategic network? The goal of web design is at its very essence. That is to say, linked both to aesthetics and to making life easier for the user by offering him an ergonomic space.

The web design seen from the web is of crucial importance

To capture the attention of a user. Indeed, today the ergonomics of a site must be thought around the customer demand. Digital competition is so strong that it is difficult to keep a large number of Internet users and this is where web design comes into play. The sought-after ergonomics help Internet users navigate to a possible conversion. The objective is therefore to make life easier for the user and for him to quickly find information. In addition, Google statistics affirm that nearly 82% of Internet users leave your site if they do not quickly find the information they are looking for. From an ergonomic point of view, a web designer thinks about all the existing formats and must constantly question his logic to better adapt web browsing. Because yes, we navigate differently depending on the type of support used.

From an aesthetic point of view, web design is based on the differences in trends on which the web is based. These influences come from two types of influencers which are: The big brands which influence by the design of their objects like Apple for example The artistic influencers that can be found in tattoo artists, graphic designers, in street art, cinema, music or architecture. But do not forget the graphic and aesthetic creation does not seem to have any limit and innovation is permanent.

Does the web design have to meet/does it meet customer expectations?

Why is web design so important in a digital strategy? We have seen previously that 82% of Internet users do not hesitate to leave a site if they do not find information quickly. Webdesign is therefore one of the pieces of the puzzle that can answer: The ease of navigation so that an Internet user can find what he is looking for by making information quickly accessible A vision of personalization of information An aesthetic side which today plays on the reputation of a brand. Adaptability to different web media (Computer, Phone, Tablet) By working on ergonomics and design you therefore favor the retention of a customer and consequently this contributes to the loyalty of this one. To use UX design, you must be attentive to your customers, but also in the analysis of your data.

All this shows how your changes are beneficial for you such as where to put CTAs. Indeed, web design is very close to UX design (User Experience design), which consists of positioning the elements in one way or another. The objective is to understand and analyze the standards of your users by asking a question. Which pages convert the best and why? The goal is to always keep in mind the improvements you can make so that there are more commitments. To do this, you will need to carry out permanent A / B testing phases to obtain better performance.

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