When Bill Gates made this proclamation back in 1996, the world wide web we know was in its infancy. Gates’s essay was filled with Singapore Phone Number bold predictions, but one thing was already clear–the internet was ushering in a new era Singapore Phone Number of content creation. Anyone with a PC and a modem, he wrote, “can publish whatever content they can create. The deluge of content that followed has brought upheaval to the media industry. Two decades in, the sheer volume of content has arguably put the spotlight back on high-quality, original content–the kind of content that comes from newspapers, magazines, and many digital publications. But in spite of that, monetizing quality content has never been more challenging.

If Paid Audiences Are Singapore Phone Number

Only shrinking, can Gate’s very first prediction that the “real money on the internet” would be in content hold true? The Singapore Phone Number short answer is yes. And while there’s no silver bullet for building more monetizable audiences, the long answer starts with a combination Singapore Phone Number of enhancing audience data and taking actions on that data to improve targeting and lift engagement. Here are three steps I’ve seen publishers taking to develop and monetize their audiences: 1. Understand Audience Interests and Behaviors Advertisers typically target on demographic or firmographic information, so those slices might always be the primary factor in a publisher’s segmentation and targeting.

But There’s So Much Singapore Phone Number

Singapore Phone Number

More that can be gleaned in a world of digital content consumption. When content is your product you’re singapore phone number. Sitting on a mountain of behavioral data–the holy grail for. Audience engagement–whether you’re looking to lift. Content consumption or target offers. For example, you may know that a reader is a part of a. Cohort that is female between 18-35 years old. With a household income between $64-96k. Based Singapore Phone Number on that knowledge, you can make some guesses about what might resonate with her. A recent folio survey found that 71% of leaders. In the publishing industry believe data management. Is key to creating and monetizing media products.

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