How to succeed in business prospecting on LinkedIn

Social networks are today one of the main cements of commercial prospecting. Doing business prospecting on LinkedIn is essential today and those for a simple reason: the number of users. Indeed, in France, LinkedIn has nearly 10.7 million active users, which makes it the strongest professional network. Internationally, you have 506 million accounts , but only 106 million active accounts or 23% of assets. However, this network leaves the Chad Email List door open to great opportunities in many areas. Successful business prospecting on LinkedIn is based on several points that build an ecosystem that generates leads. Because yes, generating leads is everyone’s business and in the midst of a digital transition, doing without LinkedIn is not possible.

However, while prospecting for LinkedIn is increasingly essential, are sales reps doing it right? Successful business development on LinkedIn starts with optimizing accounts To be successful in business prospecting on LinkedIn, you need to gain visibility and this visibility involves optimizing your accounts. Whether it is your own account, that of your employees or the company page, all profiles must be worked on and taken care of. Depending on a personal account or a business page, the criteria are not the same. Let’s take a look at the specifics of each.

Your LinkedIn profile As mentioned previously

Your profile and that of your employees must meet different criteria in order to be seen but also to have a real influence. The goal is for the person you come into contact with to quickly know who you are and what you are offering. For your profile to be well referenced you must: Post a picture of yourself . The photo allows you to put a face to a name but also to humanize your commercial prospecting on LinkedIn. Your photo must be correlated with your profession because once on social networks you are the image of your company. If possible, put a photo with a background of your company such as the name of this one. The corporate and uniform aspect shows that all employees are moving in the same direction.

Your profession which is the basis of LinkedIn. The people you are prospecting like to know who they are dealing with. Above all, do not invent terms specific to your language, be in the norm a salesperson is a salesperson and not a 3.0 salesperson with revolutionary techniques. Location is also important, especially for companies that favor the regional Your experiences that show your legitimacy in your area of ​​expertise Publications, whether yours, your own, or relevant articles. Disseminating information will allow you to be more visible and thus be a real opinion leader or influencer.

To help you with these tasks, LinkedIn provides two tools

A first for the construction of your profile which allows you to reach an expert level. A second, which allows you to measure your strength and attractiveness on the network. For this tool take your profile and type sales / ssi instead of feed. This will allow you to see where to improve. The company page For your business prospecting on LinkedIn to be successful, you will also need to pay attention to your business page. This page is the showcase of your company. It must adapt and be a real advertisement for you. For this to be effective, you will need to: Adapt your logo to the LinkedIn format so that your leads can find you quickly Have a cover photo that gives an overview of your values ​​or your employees

The description highlights the know-how of your company Distribute your content for and create a close link between your customers and you Implementing a strategy around your business page can increase your chances of being followed by 20. So taking this page into consideration, is extremely important for business. In addition, this page will serve as a relay point for your employees to share your company’s news and content. Because yes, if there are more likes and shares you will reach more targets. Do we use the same principles as classic commercial prospecting? How did we prospect before the arrival of digital? How was research carried out to capture your leads and thus convert them?

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