I know plenty of bloggers who can waltz into any niche, produce a killer post, then waltz into another niche to repeat the success.
If you’re a content marketer, you may have been in a position where you need to change your niche or try your hand at a new area. You may need to Germany WhatsApp Number List market a new product or cater to a new audience. Perhaps the company is targeting a new set of customers, requiring a new tone and approach. Even though it’s nothing new, the ever-changing market forces us to stay on our toes to understand the customer climate and keep our content creation as sharp as possible.
Make a list of the most popular and respected blogs in the industry
Create a list of the biggest and best blogs in the niche. On my first foray into a new niche, I created a spreadsheet that looked like this.
I wanted to make sure I had a solid grasp of the biggest players in the industry. I followed them on Twitter and read their blogs religiously. This was my crash course in industry information.
How do you find the best blogs in the industry? I searched the relevant keywords of the new niche on Google. For example, if you create content in the SEO space, you search for “SEO blog”. The first page sites are probably the best and most reliable. Moz’s blog is at the top of the list, as is Search Engine Land. Other keyword queries provide a holistic look at the lay of the SEO pitch. A search for “SEO news” produces a similar list – Moz, Search Engine Land, Search Engine Watch, Search Engine Roundtable, etc.
These are the blogs that professionals read and follow.
When you find the blogs in your niche, follow and learn. They will give you just the education you need.
Learn the most important jargon words
Every industry has its jargon. I don’t recommend linking your content with it just for the sake of using jargon.
However, if you are going to exist in a niche, you need to use the right vocabulary .
There is simply no way around it. For example, if you are going to enter the niche of SEO, you must know the acronym “SEO” stands for Search Engine Optimization. You should probably be familiar with terms like algo , manual penalty , SERP , NAP , local pack , organic , sitemap , rel=canonical , duplicate content , PPC , query , domain , anchor text , etc.
Do you need to know everything ? Not at the start. During your first adventures in the new niche, you will have to do a lot of research on Google.
For example, let’s say you were going to start blogging about CrossFit. You will probably follow the Invictus blog where it offers a “workout of the day”.