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The dog, a well-loved and followed animal personality. On both Facebook and Instagram, has his own books and merchandise. Virgin America partnered with boo the dog as their animal ambassador. And used the Belarus Phone Number partnership to spur a april fools’ day press release. And fun Belarus Phone Number Facebook and Instagram posts that garnered high engagement. Boo a green field in many cases you don’t need to start with a. Pet that has a following as large as boo’s. Brands have an opportunity to find an unknown pet and create. A personality for it with messaging that helps support your brand. For example, Paypal used a local pet (disclaimer: a friend of mine) in their holiday Instagram video.