Is silo operation dead?
Is silo operation dead? This is the big question that many marketers, HR, communications, and executives are asking. With the advent of digital, it is not only our consumption patterns that have changed but our entire structural environment, starting with the organization of work. Today, the operation in silos tends to disappear for a better visibility and collaboration between the services. However, this “old school” working Djibouti Email List method persists in many circles and it is sometimes difficult to do without. Therefore we can ask ourselves if the silo operation is really dead or if it has a real utility?
What is silo operation? Operating in silos means that each department works on their specialties without worrying about the others. To give an example, it is as if your sales department were subdivided into several poles without collaborating together. In many large companies, this operating method involves several departments within a pole. A commercial pole can therefore have a purchasing department, another, sales, logistics and another customer relationship. These different services very rarely communicate with each other, which can cause financial losses.
Operating in silos to walk requires a hierarchical system
Pyramidal management. That is, decisions are top down and the level of responsibility is up. This mode of operation is not only intra-service, but between services. Most often, it is the marketing and sales departments that experience communication difficulties. However, all the studies show that for more efficiency, these two services must work hand in hand. Indeed, coordinating marketing and sales actions makes it possible to: Generate up to 30% more leads Make marketing actions consistent with the sales strategy Understand what the different teams are doing Use marketing tools and social networks to better prospect Why break up functioning in silos? Operating in silos in the digital age no longer meets the expectations of customers, and even employees.
Digital and new technologies such as the IoT generate new means of consumption. The customer experience today depends on the fact that marketing, sales and after-sales actions are coordinated. Today, the key to a company’s success lies in the customer experience it offers to its customers. Today, 75% of customers are present on various media and networks. They share and give their opinions, especially when they are not satisfied with a service or a brand. Customers are looking for a continuous service that can be of interest to them from the purchase phase to after-sales. Operation in silos by its nature cannot therefore meet all of these expectations since they communicate very little with each other.
In addition, for the recovery of customers in the digital age
Can not be done only through the telephone. Digital tools are essential to facilitate customer recovery. Thanks to the cooperation of the marketing and sales departments, you will be able to establish a cross-channel strategy. By having a cross-channel strategy, you will be able to meet all customer expectations. But for that, you will have to break with a siled system. In addition, generations Y and Z are breathing new life and are not ready to work on an organization in silos. The need to understand their actions is a priority for them. What do advocates think of operating in silos?
Despite the fact that digital implies structural and consumption changes, some organizations are resistant to agile methods. They explain that operating in silos makes it possible to: Better structure the tasks of each employee To give relevant information to a specific person Not to “pollute” the work environment of an employee so that he can concentrate on his tasks. Control information especially in large companies. The defenders of functioning in silos are most often people from Generation X. This generation used to vertical decisions, a well-established structure and respect for hierarchy.