You can actively respond to all kinds of questions, thus demonstrating your value and expertise. This, in combination with your positioning, ultimately attracts customers who really suit you. If your customers are also in communities where your expertise is much discussed, then it is definitely worth delving into this as well. Challenge yourself to be active for an hour every day for a certain period of time. Interact with other content in the community, and make yourself visible. Pay attention to unsolicited advertising, for example by spamming links to your website. Not only is that usually not allowed, it also backfires.

Do what you promise, and sometimes a little extra

Once the basics were in place and the first customers trickled in, it Canadian CTO CIO Email Lists was actually very basic: doing what we promise, sometimes with a little extra. With us, that extra is, for example, a welcome package that we send after registering as a customer, a gift at Christmas, but also jokes hidden here and there in the app or in our communication. For example, an animation of our logo that gives a wink, and then says that we are busy collecting all the receipts when people have to wait a while. Simple extras, but very important bonus points for customer satisfaction! What may feel like just doing your job may well be a strategy.

Canadian CTOs CIOs Email Lists

Don’t make marketing too complicated

So don’t be fooled by what you see and hear around you. Don’t participate in the marketing FOMO and don’t copy marketing strategies that you don’t actually support yourself. Do not immediately spend thousands of euros on coaches. First, think about what you have to offer, what suits you and how you can communicate this consistently. If you do this in your own original way, then you will stand out. And you might grow even faster!

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