Once you know who you’re targeting and what they’re looking for . You can develop targeted content that speaks directly to their needs. It could be blog posts, ebooks, webinars, or infographics . Create a multi-channel approach
You need a multi-channel approach to reach your target accounts that consider how they consume information. For example, you might use direct mail, email, social media, and events to reach decision-makers at your target companies. And within each channel, you can tailor your message and content to your target audience‘s specific VP Engineering Email Lists needs and interests. Measure and adjustAs with any marketing strategy . You need to measure the results of your efforts and make adjustments as needed. It will help you fine-tune your approach . Ensure you get the most out of your account-based marketing strategy.Account-Based Marketing Examples
Companies use three primary account-based marketing examples to reach their target market.
In account-based advertising, an advertiser serves personalized ads to people who have already visited their website. It is done by matching an advertiser’s first-party data with the publisher’s third-party data. The advertiser only pays every time the ad is clicked on. Account-based advertising is a form of targeted advertising.
It is more effective than other forms of targeted advertising because it is more personalized and relevant to the user. It is also more expensive because the advertiser pays for clicks, not impressions.
Account-based email marketing
Email marketing to accounts (ABM) is an evolved version of traditional email marketing where buyers are placed into segments based on job title, company size, or other criteria – and your content strategy and Email campaigns are built around those segments.
In account-based email Marketing, you still use email to reach buyers – but you focus on a specific list of known target accounts, and customize your messaging and offers for each account. Then you track which Email assets are most effective in driving engagement with your target accounts, so you can keep refining your account-based email marketing strategy.
The bottom line: account-based email marketing is a strategic way to reach your ideal buyer at their company – with hyper-targeted and personalized messages that drive results.