Post-covid-19 Era: New Consumption Habits In The Digital Audiovisual Environment

The coronavirus crisis is entering a new phase. Now that the rate of infections is under control, most of the countries affected by the pandemic have started to take deconfinement measures. For companies, a stage of uncertainty opens: what will this new normal be like? When, how and what will people buy online? How to reach an audience which has changed its habits and which no longer informs itself, no longer has fun and no longer surfs the Internet as Kenya WhatsApp Number List before? To answer this question, it is necessary to analyze how consumption habits for digital audiovisual content will evolve after quarantine .

In this way, brands will be able to anticipate the sequel with an effective digital marketing strategy for the post-COVID-19 era that includes the areas of audio, video and Connected TV. Evolution of audiovisual content consumption during confinement The European Audiovisual Observatory has just published its Key Trends 2019/2020 Report , which confirms the upward trend experienced by the audiovisual sector in the months preceding the coronavirus crisis. This report shows that subscriptions to Video on Demand (VoD) services in Europe crossed the 100 million mark in 2019, with Netflix and Amazon Prime being the main beneficiaries. With the introduction of containment measures on a global scale, the demand for home entertainment solutions has exploded . Wurl Inc.

Calculates That, On The Second Weekend Of March, The Consumption Of Streaming

audiovisual content increased by 20% globally, with peaks of up to 40% in countries like Spain or the United States. ‘Austria . Subsequently, the progression of the pandemic caused more profound changes in the audiovisual leisure habits of the population. A survey carried out by S&P in the United States at the end of March found that, following the lockdown, 52% of users were watching more open-access videos on YouTube , while 18% had decided to subscribe to one. new streaming content platform (with Hulu, Netflix and Disney + as the main contenders), and 17% were considering re-subscribing to a previously canceled OTT service.

What will happen when social distancing measures are more flexible? Although strict quarantines are slowly evolving into a new normal, everything suggests that, over the next few months, we will be spending more time at home than before the pandemic. As a result, connected TV , OTT service subscriptions and, in general, all kinds of online entertainment options at home, and on any device, will continue to live their golden years. Advertisers will be able to take advantage of this situation by staying one step ahead and integrating the digital audiovisual channel into their strategy. The key will be to direct its audio, video and connected television campaigns towards an audience that goes out less and who, for their purchases, prefers online commerce, home deliveries and click & collect , to the detriment of shopping.

Traditional In Physical Establishments. Consumo De Contenidos Audiovisuales Pos-covid-19:

joven viendo la televisión Connected TV, video on demand and the new normal In this new reality, the challenge for the online audiovisual content sector will be to retain new subscribers and upsellings obtained during the critical stage of the fight to contain the virus. The fact that many families affected by the economic downturn are being forced to cut back on their spending goes against it. However, other factors work in its favor: With theaters closed, the big production houses have no choice but to delay planned releases or use OTT platforms where they can recoup their investment by showing them exclusively to premium accounts.

COVID-19 has crippled the shooting of television series, which in the short term will deplete its open entertainment offering. Even if sports competitions return, many of them will be played without an audience for months on end. Given the impossibility of attending these matches and faced with the limitation of the number of people in bars, connected television and streaming will be, for a long time, the only option to enjoy sport. Music and podcasts for the post-COVID-19 era According to information transmitted by the online media Days and relayed by Huffingtonpost, during the first week of confinement, the consumption of streaming music in France would have fallen by 10 to 15% .

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