So, if you imagine somebody going to Google and typing in “How do I start a blog,” that would be an example of a question for which you might want to create topically relevant content.

You can think of the second bucket as contextually relevant content.

It is the kind of content that’s not focused on particular keywords or phrases people are searching for but around fit into the specific context in which your audience consumes information.

So, for example, if most of the people who read your blog do so through an RSS reader like Feedly, then contextually relevant content might be things like how-to articles or listicles or anything else that’s easily consumable in that format without having to click through to your website.

If, on the other hand, most people who read your blog visit your Manufacturing Directors Email Lists website directly, then contextually relevant content might be in-depth case studies or something else that would be more engaging.

Qualities of Relevant Content

Here are a few guidelines developed by experts over the years:

  • Relevancy to your audience’s needs
  • Uniqueness in execution and voice
  • Thoroughness in research
  • Timeliness in information

Let’s break each of these down a bit further.

Relevancy to your audience’s needs

Successful content isn’t just about writing what YOU think is important or interesting. It’s also about writing what YOUR AUDIENCE finds important and interesting. That means understanding their needs and creating content that meets those needs. It must answer the questions they’re asking, solve the problems they’re facing or provide them with new insights on topics they care about.

The best way to do that is to get to know your audience as well as you can. That means listening to what they say, reading what they write, and observing their behavior.

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no one else is doing or at least doing it in a way that’s different from everyone else. It could be the format you use or the topics you cover.

Uniqueness in voice means your content should have a unique perspective or angle. It should sound like no one else out there. It could be anything from the tone you use to the stories you tell.

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