Remember Starbucks in 2017, Which Had to Deny a False

Tweet claiming that the brand offered free drinks to all immigrants who entered the United States illegally. The tweet in question, shared hundreds of times, was accompanied by a visual showing noticeably the “codes” of the brand: same logo, same colors, same typography, enough to fool any average consumer. In a matter of minutes, with the Luxembourg Phone Number List speed of diffusion of social networks, any company can see its reputation and notoriety tarnished . And this can have an impact on all of the brand’s players: managers, internal teams, but also customers or suppliers.

Crisis communication: knowing how to act accordingly If your company is faced with the distribution of an infox concerning it, the most important thing is to REACT as quickly as possible, especially not remain silent! Bring an official denial on all the channels of communication you use with your audience. If you feel the need, you can hire a professional in corporate crisis management to help you get the truth straight to your audience. Prepare your team to set up crisis communication in the event of fake news! But the best way to protect yourself from possible fake news is anticipation . For this, you need to have a team ready to react in the event of crisis communication and a suitable response strategy.

For Example, You Can Write Explanatory and Response Elements for Your Audience in Advance

You can also keep a regular watch on the various social networks in order to stay on the lookout for potential infox. To conclude : Although the government has started its fight against the dissemination of fake news, they are not about to disappear from the media! But do not panic ! The fight against fake news is a fight that everyone can lead in their daily life. By asking yourself the right questions, as mentioned previously, you can analyze the information you are faced with and thus reduce the risk of believing in an infox. As a company, by anticipating well through diligent monitoring of your social networks and by conscientiously preparing your crisis communication, you will be able to react quickly and thus limit the damage to your company and your employees.


select the data you want to add (“Reactions, comments and shares” in our case) Step 4: add up the reactions, comments and shares Step 5: Divide this sum by the scope (coverage) of the post and multiply the result by 100 In summary: (number of reactions, comments and sharing) / reach) x 100 Calculate the precise engagement of your page with Facebook audience insights Method 3: calculate the overall commitment over a given period Step 1: go to the statics of your page Step 2: click on “Cover” on the left Step 3: Scroll down to the “Reactions, comments, shares and more” section Step 4: add up your average of reactions, comments, shares (do not add the clicks.

They Are Not Significant Because They Take Into Account

The “clicks on the publication” (to display the image in large) and the “others clicks ”(which link to the page, hashtags, etc.). Data that is not relevant in our calculation of overall engagement.) Step 5: compare this amount to previous months Measure the overall engagement of your page with Facebook audience insights Which method to choose? If you don’t want to go too deep into the question, Method 1 is the easiest and fastest. Note, however, that it takes clicks into account and that your interaction rate will be approximate. If you prefer to know exactly the engagement rate of your community on each post, Method 2 is to be favored. It is more time consuming, but allows you to further analyze what is working and not working on your Facebook page. If you’re looking to compare an overall month-to-month commitment, Method 3 is for you.

In a matter of moments, you have an overall trend and avenues to improve your engagement. For example, if your average of comments is lower than in previous months, favor the publications where your fans must mention a friend or comment (ex: contests, crowdsourcing, etc …) THE “TOP POSTS” OF YOUR PAGE AND THEIR TYPOLOGY Finally, to analyze the performance of a publication, it is not enough to dwell on figures on reach and engagement. We must go further and analyze the content of these publications, their typology and the times of publication..

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