Respond to the fear induced by data and its processing on the web

Indeed, today there is a lot of fear regarding data. Where do they go, how are they managed…? The blockchain makes it possible to secure your data throughout the exchanges with a company. Of course, these three examples are not the only ones. Other tools like CRM or automation are just as important in a digital transition. Generation Y and digital transition in a B2B context? In a B2B context, the relationship between Generation Y and the Namibia Email List digital transition is not as marked as in B2C. Unfortunately B2B industries, especially SMEs, sometimes find it difficult to grasp the importance of digital. Some marketing and sociological studies show that the digital transition of these groups is not happening at the same speed because there is a strong conservative culture.

This is explained in particular by the financial stakes and the costs inherent in this type of industry. However, we can see that this transition internally is not always well regarded. Indeed, development visions face two generations that do not always come together digitally. A first with a directive vision and another wishing for collaboration. There is therefore an opposition between two generations, one of them having to be convinced of a quick result and the other seeing in the long term. However, these remarks must be qualified, because many advances and companies have taken digital as an opportunity for growth.

This investment, which does not pay off directly

pays off quickly if a certain number of actions are taken. We can therefore see through the whole of this article that Generation Y and the digital transition are intimately linked. Generation Y, having bathed in it since their childhood, have succeeded in transposing their codes to companies. This has the effect of being today in the midst of a digital transformation which tends towards the personalization of the offer but also of putting people at the heart of sales and marketing strategies. If you liked this article, see our page dedicated to customer experience or read our article on how to provide a good digital experience . Do you want to be supported in your process of increasing your leads ?

We invite you to contact our teams for more information. KPIs related to lead nurturing You now have a solid base of leads. But you are not going to wait for them to turn into customers on their own! At this stage, you will need to continue providing content to your prospects. Unlike the previous step, this time the content provided must perfectly match the needs of each prospect. A truly personalized relationship must therefore be created with each of your prospects. This step is the most delicate but also the most crucial of your lead management strategy.

If you are successful, you will mass convert the leads you acquired in the previous step

Once again, to measure the success of your actions, nothing better than following certain very precise KPIs. As in the previous step, tracking cost per lead is important to make sure you’re on budget. Then, it is interesting to follow the number of conversions as well as the conversion rate. This will underline the success (or not) of your lead nurturing strategy. Indeed, the conversion rate is simply the ratio of the number of leads converted to the number of leads generated in total. Thus, the more leads you convert, the higher your conversion rate will be. Conversely, the less you convert, the lower it will be. This metric is therefore very relevant to follow. It very simply represents the success or failure of all the actions carried out as part of your lead management strategy.

You can also follow the KPI relative to the total number of sales made as well as that of the duration of the purchase cycle . This will tell you how long it took you to convert each of your leads. What would a lead management strategy be without any notion of ROI? Any strategy is effectively implemented with a clear objective: to achieve a return on investment. It very simply means that you earn more than what you have invested. The KPIs to monitor the ROI as part of a lead management strategy are therefore as follows: the revenue generated by lead the total sales income the average revenue per sale You will be able to ensure that your investment is profitable.

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