Seo Amazon Seo: How to Optimize Your Positioning

Many people want to optimize their product sheets on e-commerce sites. Often there are no precise rules to improve the positioning of these pages in internal search engines. However, in the case of Amazon there are some best practices that can help you write relevant product listings and boost your business. What is the Internet user looking for? First of all, put yourself in Internet users’ shoes and ask yourself what type of expression they are going to Hong Kong WhatsApp Number List look for. A type of product like “external hard drive”, for example? In the search bar, Amazon already suggests a few keyword combinations that may be useful: Keywords on Amazon The right choice of keywords is essential for an effective editorial strategy.

Different tools like Keyword Planner, Keyword.io, SISTRIX, Sonar, AMZ Tracker, etc… also allow you to find relevant keywords specifically for Amazon SEO. Choice of keywords Source For our specific example, “hard disk”, Ahrefs also allows you to perform a keyword search, indicating the search volumes (monthly and by country) associated with each expression: Ahrefs for Amazon Ideally, you should insert the main keyword as well as associated expressions that best describe your product, in specific places on your page in question. Focus on phrases with fairly high search volumes, but don’t ignore long tail keywords which are, in most cases, more targeted and less competitive.

These Expressions Can Be Semantically Complementary In Your Product Sheet

How to optimize an Amazon product sheet? After defining a few relevant keywords that correspond to your product, it is a question of integrating them well into your text, while writing in a natural, fluid and coherent way. To highlight these strategic expressions, several criteria must be taken into account: Title H1 In terms of SEO, the title carries a lot of weight and is an essential ranking factor. You should best match your product to the user’s query. Do not write your headline with the search engine in mind, but with the behavior of the Internet user in mind so that you can convey information in an interesting way, thus encouraging clicks.

This method will also help you to avoid “keyword stuffing” which consists of integrating keywords excessively without seeking relevance. The first 5 words of the title are the most important, among other things also because they are visually very close to the image of the product and immediately attract the attention of the Internet user. Acer and Amazon Keep in mind that Amazon will choose 5 words from your title at random to build your URL.

A Bad Surprise Quickly Arrived! If You Don’t Want to Take the Risk

your best bet is to write a title that is limited to 5 phrases, which includes the main keyword. Then, we would have to wait a few days, allowing time for Amazon to use these 5 expressions in the URL, before rewriting the title by inserting more descriptive expressions. Drafting rules DO’S: 80-250 characters long for desktop, 55-63 characters for mobile Most relevant keywords always at the beginning of the title Uppercase at the first letter of each word Spell units of weight and measure such as kilos, grams, meters. Numbers in symbols DON’TS: No information on the size, if it is not an essential characteristic of the product No price Do not capitalize all letters No Amazon seller information No promotional messages like “low price”, “reduction”, etc.

No € symbols,! and ? No “&” instead of “and” in the title (only exception if the ampersand is part of your brand name) The ideal format: Unlike Google-optimized titles, which normally begin with a generic keyword (e.g. product type), Amazon-optimized titles must start with the brand name, followed by the product type. For other attributes, like model number, electrical power output, in some cases size, color, patterns, etc. can also be added.

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