Seo Optimization on Youtube: How to Improve the Organic Positioning of Video Content in the New Normal
According to Searchmetrics’ SEO World Rankings 2020 , YouTube is the second most visible domain among Google’s organic results . In addition, according to this study conducted by Searchmetrics each year in 16 countries (including the United States, France, Spain, Italy and Germany), YouTube is gaining ground at the most visited website: Wikipedia. Over the past year, it has lost visibility in 10 of those 16 countries, while YouTube has increased its India WhatsApp Number List visibility in 14 of them. On the other hand, a well-optimized YouTube video is capable of being successful both inside and outside of YouTube . For example, in Google’s SERPs, where it will be displayed in widgets and in featured formats (such as video carousels) alongside traditional snippets.
Google tends to favor videos in its results pages when people view reviews, tutorials, exercise routines, or instructions for completing a task . These types of research are also the ones that have increased the most globally during containment stages due to the coronavirus crisis., a period during which users were interested in recipes, workouts, online training and, in general, all kinds of activities to be performed at home . Los vídeos de YouTube con rutinas de ejercicio, entre los que mejor posicionan en Google Attracting the user: the keys to SEO optimization on YouTube Attracting organic traffic to YouTube requires paying close attention to the details in every video .
There Are, of Course, Ingredients That Should Not Be Missing
such as creativity or the interest of the message . But you also have to be aware of other factors that help contextualize the video and make it seen as relevant by search engines. 1. Keywords, the basis of all the work As with any other marketing endeavor, the first thing to do in SEO optimization on YouTube is to do your research . What terms do users use to search for similar content? What keywords did the most successful competitors include in their videos? Specialized keyword analysis tools in YouTube such as Ahrefs, Keyword Tool, Wordtracker, Google Trends or even the platform’s autofill make it possible to find out. The Google Ads Keyword Planner also gives some leads, but beware: its models are those followed by users in Google, and not on other platforms. We must not lose sight of it.
Take care of everything around the video Once the selection of the keywords that will be the cornerstone of the SEO work done, they should be included in the optimization of the following: Title. In order not to appear cut in the SERPs, it must not exceed 60 characters (and it is even better if it does not exceed 50 characters). Most video titles placed in the top 20 positions of search results are between 47-48 characters long, according to a study by Briggsby . Description. The same analysis advises writing about 300-350 words in this section, aiming for a keyword density of 3% as a benchmark. Labels. They define the theme of the videos, which facilitates their ranking by search engines. Subtitles. Adding a transcript is recommended and not just for accessibility reasons – it also helps Google and YouTube interpret the content of the video.
Miniature. It Should Grab Attention and Have a Catchy Title That Invites You to Click
YouTube reports that 90% of the videos that perform best on the platform have a personalized thumbnail. SEO optimization on YouTube to promote conversions In addition to the visibility and click-capture objectives, there are other SEO optimization initiatives that can push the user into action. Regarding the presentation of content on YouTube, good results are obtained by including links to related pages of the website and other social profiles of the brand in the description.
They can be enhanced by adding YouTube Cards and end screens that suggest new videos, playlists or channels to the viewer; who encourage them to respond to a survey; or that redirect them to external content. Apart from YouTube, a good practice would be to share the video on other spaces, such as the brand’s blog, or on social networks in order to create synergies between the different channels. Messages addressed to the target should encourage engagement , inviting users to interact through channel subscriptions, likes and comments.