Smart Data and IoT what are the benefits for the customer experience?
Today, data processing is an essential point for improving the customer experience. Smart Data and IoT which are two innovative technologies to generate reliable and relevant data on the customer journey. By knowing the customer or user journey of a person, it is possible to offer a better customer and personalized experience. Smart data and IoT draw their sources from Big Data and therefore have great potential for exploitation. In addition, the market Philippines Email Lists for these two technological tools is booming. That of data is only growing, exceeding today the 2.5 trillion bytes generated per day. This represents as much as the amount of information generated since the beginning of humanity. In addition, its market weighs more than 1.7 billion euros in France alone.
As for the IoT, the French market weighs 230 million euros and 3.782 billion euros worldwide. Today it is therefore important to use all possible methods to always satisfy a customer. Smart Data and IoT, through their technologies and their values, can they contribute to the improvement of the customer experience? A few words on smart data If we want to summarize smart data in a few words, we could say that it is the data processed and resulting from big data. However, this definition would be much too simplistic. Smart data is the smart way to process information and therefore stands in opposition to Big Data.
In addition, Smart data can be generated by several channels
whether physical or digital. Smart data has two very specific objectives. The first is to process data efficiently and the second is to qualify it. With the massification of data, it is important for companies to have reliable data that can be used to improve different strategies. In addition, it allows you to generate more leads and thus increase your turnover. Smart Data must be articulated in terms of objectives by having relevant data that can be used quickly. This will facilitate digital strategy, customer relationships, experience and customer satisfaction while increasing your ROI. As said in the introduction, smart data can be obtained in two types of ways. A first from a physical point of view.
It is materialized by questionnaires of customer satisfaction or as at Ikea and their customer journey. With regard to digital channels, this can take the form of the development of a monitoring tool. Monitoring tools allow information to be condensed and grouped by topic. Smart data also involves web research and e-reputation, which are now inherent in the customer journey. Smart Data can therefore generate leads and increase sales while building customer loyalty by providing them with optimal experience and satisfaction. IoT at a glance IoT stands for Internet of Things or in French Internet of Objects (IDO).
We can summarize this concept in the materialization
Of internet flows in the real world. In short, it concerns all of the existing connected objects. These are cars, watches, sensors, household appliances that collect, exchange and transmit data. The IoT allows remote control of objects such as, for example, its heating while monitoring consumption. It is very similar to objects related to home automation. Another example is connected watches that allow you to know your state of health in real time. The IoT can be accompanied by sensors that enter cyber-physical technologies. These technologies are found in electricity distribution networks such as Smart Grid technologies . Within the framework of the industry the IoT can materialize by tools allowing the optimization of the production.
Many factories use it so as not to have stock problems. It is a tool allowing total control of production which allows to operate on a just-in-time strategy. The IoT consists of artificial intelligence and has recently been used in certain stores, particularly those of Amazon. Amazon opened at the end of January 2018 a cashless supermarket where the IoT system via connected objects is highlighted. The future is therefore in the use of connected objects of IoT technologies as shown by statistics. There are different types of systems involving IoT which are: Identification that allows each object to be authenticated and collects information The sensor to improve the capabilities of a device Connection between different systems Integration for internal data dissemination Information processing for decision making