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You should reward loyal customers. Repeat customers typically spend 67% more than new customers, so it’s important to keep them happy. Discounts and coupons are a tried-and-true method for boosting…
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You should reward loyal customers. Repeat customers typically spend 67% more than new customers, so it’s important to keep them happy. Discounts and coupons are a tried-and-true method for boosting…
A customer avatar is a semi-fictional character of your ideal customer, based on market research and actual data about your existing customers. When creating a customer avatar, you define its…
In an uncertain world, loyal customers can be counted on to keep coming back, month after month and year after year. This predictable revenue stream allows you to invest in…
Do you know how to build loyal customers? Do you know how important it is for marketers to know this? Here’s why. How would you like to have customers who are…
The best way to start a nurture email sequence is by figuring out what your audience’s needs are and then mapping out a content strategy that will address those needs.…
The first email in your sequence is the most important one, so make sure you take your time with it and include all the necessary information. Introduce yourself and your…
It’s no longer enough to stuff your pages . With keywords and hope for the best – you need to create truly useful. Informative content if you want to win.…
When creating relevant content, both on-page and off-page SEO techniques are important. However, if you want your content to stand out from the rest, you need to focus on creating…
Whichever method you choose, the key is to take the time to deeply understand your audience before creating any kind of content. Otherwise, you risk creating something that no one…
Good research is thorough, complete, and comprehensive. It anticipates objections and attempts to disprove them. Your research must understand different viewpoints and data and deepen one’s analysis. It means going…
So, if you imagine somebody going to Google and typing in “How do I start a blog,” that would be an example of a question for which you might want…
Here are other questions about educational content that we have not discussed in the article.What is educational content marketing? Educational content marketing is a GTD (getting things done) concept that…
First, you can develop your in-house experts and have them create and deliver the content. It has the advantage of ensuring that the content quality is high and delivered in…
Your customers want to learn something new, not hear the same old information regurgitated in a new way. So how can you make sure your content is original? 1. Keep…
You can use educational content to nurture leads and guide them down the sales funnel. For example, you might offer video lessons on a relevant topic in exchange for contact information.…
It can be said that there are two kinds of people in the business world: those who have the right ax to grind and those who settle with whatever’s available. Educational…
The site should also be designed to drive conversions by including persuasive call-to-action, strong product descriptions, and compelling visuals. In addition, a great B2B website will have a robust search…
To put it simply, your CAC is the amount of money you spend to acquire a new customer. Measure your CAC by taking your total sales and digital marketing expenditures for a…
Many ways to measure website traffic include server logs, web analytics, and surveys. Each method has its upsides and downsides, so it’s important to choose the right one for your…
It should also cover a plan for how the website will be design and develop and a schedule for launch and ongoing maintenance. A well-crafted website strategy can help an…
If people can’t find what they’re looking for on your website, they will give up and go elsewhere. Make it easy for site visitors to contact you. If you want…
A lead generation strategy is a plan for how your sales team will use your website to acquire the contact information of potential customers so that you can follow up…
While consumers seek information and products to meet their needs, businesses are looking for solutions to their market’s problems. That means that B2B websites need to provide a different kind…
It can build trust and relationships between sender and receiver. By sharing helpful, relevant information with your audience, you can position yourself as an expert in your field and start…
With more and more people reading email on their mobile devices . It’s important to make sure your emails are optimized for mobile. That means using a simple design that’s…
The subject line of your email is the first thing people see when they open it, so you want to make it count. A good subject line should be interesting,…
Even if you’re not a professional writer, it’s important to make sure your email is well-written and error-free. Typos and grammatical errors make you look inefficient and unprofessional, and they…