Every day with a bag of packages to the supermarket, pay for all shipping costs yourself. But soon the webshop starts to fly. “We started with some boxes in the stair cupboard and soon they were all over the house. When you opened a closet, clothes fell out. The furniture was put aside, we started using pick bins and sticker systems. We even took the television off the wall to stack bins to the ceiling, and lived in just five square feet. Then I said to my husband John: This is not going to happen anymore.”

Keep up with everything

John has another job at the time, but quickly joins the web shop. They Chairman Email Lists learn everything from the internet. Photography, photoshop and marketing. The webshop is growing so fast that it is difficult to keep up with everything. Barbara: “We rented a building where we had twelve employees. Everything was there: logistics, customer service and marketing. But in no time the space was too small and we were back against the roller door.”

Ultimately Barbara and her husband John opt for fulfillment from PostNL. Not an easy decision, after several bad experiences with other parties. “But PostNL has helped us enormously. They even called in night and weekend shifts to make sure the stock move went smoothly. We now know what a fulfillment party has to meet for us: sufficient staff, fast customer service and a late cut-off time.”

Chairman Email Lists


Time for optimization

And that late cut-off time also came. Ordered before 23:59, in most cases means tomorrow at home. Barbara buys the collections herself and PostNL then receives all goods directly from the suppliers. The next day the new articles are live in the webshop. Barbara: “Then we start the marketing and social media mill. For the rest I am completely unburdened and because of that I have time for other things. Such as, for example, optimizing the Belgian webshop.”

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