The Challenge Of Digital Transformation In The Banking Sector

The digital transformation of the banking sector is both a challenge and an opportunity. This is a technological issue because it involves adapting to new market requirements, but it is also an opportunity because this is only possible by focusing on digital transformation: Attract new customers accustomed to operating in a digital environment. Offer a better service: omnichannel, agile and secure . To be more efficient in a disruptive and innovative Macedonia WhatsApp Number List environment and, at the same time, highly regulated . Let’s look at each point in detail:

Active data management to reach new digital customers The digital transformation reveals the real potential of data management: the greater the knowledge of customers, the greater the personalization of services and products , with a positive impact on the acquisition of new customers and the loyalty of current customers. In addition, according to Econsultancy’s Digital Trends in Financial Services report, user experience, data-driven marketing and personalization are priority points in marketing strategies in the banking sector .

Active Data Management Is Essential For Planning Online Customer Acquisition Campaigns:

it allows you to segment audiences to offer the most suitable service for each type of audience, while keeping messages consistent throughout the customer journey. and between the different channels JACOB ALONSO , ASSOCIATE PARTNER AT LABELIUM 2. Retain the user with a more personalized and omnichannel service In this sense, for example, the data provided by the Financial Innovation Barometer of Funcas 2019 are very representative: the score attributed by the clients questioned to their current entity is 7.4 out of 10, but around 30% of between them would be willing to opt for a new financial supplier. It is therefore a mixed report: I am moderately happy, but certainly open to change.

And 40% of users use fully digital channels to work with financial products and services . The digital transformation of the banking sector places the customer at the center of all operational strategy : it is he who must drive the direction of change according to his behavior and his needs. This forces banks to design personalized experiences for each user, regardless of the channel used to manage their financial transactions. This evolves into a complete omnichannel experience, in which the network of physical branches merges perfectly with the digital services.

They Are Not Alternative Channels, But Complementary Channels

because they share the ultimate goal of integrating into new forms of consumption and therefore of bringing new sources of income. For this, an SEO-optimized, easy-to-use and secure website is a fundamental part of the gear. The digital transformation para el sector bancario es un desafío y una oportunidad 3. Adopt technological solutions to advance digital transformation Connectivity and new systems must not only model the front office for a better user experience, but they are also called upon to transform the operational structure of the back office .

Investing in new tools and training staff is essential to automate and simplify processes : digitization must affect all areas of the entity. The main technological fields behind the digital transformation of the banking sector are: Cloud computing : Traditionally, banks have kept their databases on their own servers, but there is a tendency to use information storage features in the cloud. The main reason is the flexibility and agility that this technology offers, as well as lower costs . However, for that to anchor definitely, they are working to make the system cloud 100% secure.

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