The Impact Of 5g Technology On Digital Marketing

The number of mobile devices requiring Internet connection around the world is increasing every day. Faced with this growing digital pressure, encouraged by the gradual establishment of the Internet of Things (IoT), 5G technology appears as a response that will improve connectivity, both in terms of quality and speed. Real-time data updating and communication are required. And the field of digital marketing is no exception, it is forced to Namibia WhatsApp Number List evolve as this standard of Internet access spreads to all corners of the world. What is 5G and what benefits does it offer? 5G is a standard for connecting to the mobile Internet whose main advantage, compared to 4G technology, is its lower latency .

This means that the time required to route an order from the sending device to the receiving device is considerably reduced: 5G is 10 times faster than 4G. So how is 5G going to improve our lives? The benefits of 5G for private users As smartphone users, when we connect to a 5G network, we will notice: Almost instantaneous download of content: it is possible to download entire movies and series in seconds. Greater fluidity in viewing streaming videos and shows.

Updating Application Data In Real Time

Better synchronization with other gadgets and waerables (smart watches and speakers, programmable appliances, etc.) The technological and industrial advantages of 5G 5G will make possible a number of technological advancements, such as Automation of heavy machinery management. The development of driverless vehicles. The practice of remote medical interventions. 5G yes, but when? 5G is currently at the peak of the hype cycle defined by Gartner , which analyzes the evolution of interest in emerging technologies among the general public.

Cell phone manufacturers like Samsung, Huawei or Xiaomi have already launched the first mobile devices on the market, seeking to capture some of the 10 million early adopters who will be connected to 5G worldwide by the end of 2019. Hyple cycle definido por Gartner sobre la evolución de las expectativas que despiertan las tecnologías emergentes Hyple cycle definido por Gartner sobre la evolución de las expectativas que despiertan las tecnologías emergentes Ericsson’s recent Mobility Report , published last June, predicts that 5G will be massively introduced around the world within just five years.

According To Ericsson, By 2024 :

5G networks will represent 35% of global mobile traffic. 5G coverage will reach 45% of the world’s population. There will be 1.9 billion mobile devices using this technology. These numbers are a clear warning to brands: It’s time to renew and adapt the digital marketing strategy to users eager to consume online content here and now, on their mobile and without waiting. LUCÍA GONZÁLEZ , AUDIO, VIDEO & CONNECTED TV MANAGING DIRECTOR AT LABELIUM GROUP The consequences of 5G for digital marketing More precisely, the switch from 4G to 5G will have several consequences on the digital marketing ecosystem .

At Labelium Group, we have identified these five elements: 1. Higher loading speed Although wearable devices have long supplanted desktop computers in users’ online content consumption preferences, certain activities like watching high-quality videos or browsing certain pages from a smartphone are still unbearable. Interruptions during viewing, long seconds to wait for the content to load in the browser… All this will be finished with 5G.

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