The Most Common Website Mistakes and How to Fix Them: Seo Tools in Action

The first application of an SEO tool, such as Searchmetrics, can sometimes result in a rather gloomy atmosphere in marketing departments. The robot relentlessly exposes any technical imperfections or inconsistencies in a website’s structure and source code. However, the problem is often less dramatic than one might think and necessarily involves the Bulgaria WhatsApp Number List analysis and interpretation of the data provided. After a first crawl of the data, Searchmetrics detects the dysfunctions present on your website by grouping them into three categories: errors, warnings and notifications.

In each category, the severity of the technical flaw on the URL score is rated on a scale of 1-3. What are the most common problems and how can you fix them? 404 error A common problem is the 404 error. The number 404 refers to the error code returned by the web server, informing the user that the page they are looking for cannot be found. This is usually due to the presence of “broken links” on the site that lead to a page that does not exist. Different reasons can explain a 404 error, here are the most common cases: Bad link (URL error).

The Landing Page Has Been Deleted

The URL of the target page has been changed and the link has not been automatically modified by the CMS (either because this function is not available in the CMS or because the link has been incorrectly configured as a link external). A change of language generated a link, even if the page in question is not available in another language. The URL contains special characters (UTF-8 coding). In the cases mentioned above, it is possible to correct the error. However, if the error is due to cases 4 and 5, a more detailed technical analysis will be required.

Double title tags Another fairly common mistake is the existence of duplicate title tags, i.e. several web pages with the same title. This error can also have a number of causes: Several different pages have been given the same page title (for example, the company name alone or the word “Download” on download pages. There is a print version of each page and they all have the same title. The same title is used for pages that are available in different languages ​​(for example, “News” in the German and English versions). The same title is used on the different country versions with a common language (eg the word “Contact” in both English versions (American or British).

The Same Page Is Available Under Several Different Urls (With Different <or > Symbols

with or without a slash “/” at the end, with or without SSL encryption, with or without “www”, the use of different domains, etc. ). Again, there is a solution for every problem. For example, when the same title has always been used just for convenience (eg “Download” or the same title regardless of language), the only solution is to find a different and unique title for each individual page. If an identical title is used in a different language or country specific versions, the CMS should be changed so that the word “Download” or the country name is automatically inserted into the page title.

Again, all errors will be automatically corrected. The same is true if a page is available under several different URLs. In this case, it is necessary to agree on a single URL format and a domain and then redirect all the others to the URL chosen at the Duplicate content Another frequently observed source of errors is that of duplicate content. Two or more pages of the site with the same content can be reached through different URLs. This can happen if there are specific versions of a page published in the same language but for different markets, for example in three English speaking countries (USA, UK and Australia).

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