The Possibilities Of Digital Audio In The New Post-covid Normal

Spotify closed the first quarter of 2020 with a 31% annual increase in the number of active monthly users and paying subscribers worldwide. At the same time, the IAB Spain Annual Online Audio Study 2020 reveals that 60% of Internet users in Spain – one of the countries most affected by the coronavirus pandemic – have consumed digital audio Latvia WhatsApp Number List content in the last months (compared to 57% in 2019). These data convey a very clear message: digital audio is coming out of the COVID-19 crisis stronger. Online music and sound productions, accessible live or offline, are gaining more and more followers.

They are also part of the daily life of 70% of them. This is good news for brands which, thanks to digital audio, now have an innovative, efficient and very flexible way to gain more visibility and connect with their target audience in the new normal . Containment is changing online audio listening habits During the first weeks of containment, the affected countries recorded a drop in digital audio consumption .

However, In The Days That Followed, Users Gradually Regained

the pleasure of listening, this time at home. The Digital Audio Advertising in “The New Normal” study by the Adswizz platform , echoed by IAB UK, shows that the number of unique digital audio listeners has increased by 11% since the implementation social distancing measures. In turn, this has had a big impact on online audio consumption habits in terms of how, what and when. As for the how, as Spotify found, it should be noted that the smartphone , the preferred device of pre-COVID listeners who logged in outside their homes, has given way to a variety of new players such as tablets. , Connected TV , smart speakers, video consoles and computers in the post-COVID stage.

Likewise, individual consumption has given way to group listening, whether with family, friends or roommates . As for the what, as we recently explained in our post on the post-COVID audiovisual sector , users have put aside dynamic music in favor of content that invites relaxation and activities. quieter , without forgetting the pieces intended for children . Finally, consumption has become more homogeneous throughout the day and the week . There are no longer any marked differences between the time slots: peaks at peak times to get to or come back from work and disconnection during the weekend have disappeared.

Digital Audio En La Nueva Normalidad: Escucha De

música en streaming mientras se hacen las tareas del hogar Digital audio has become an indispensable companion in the new normal. subscribe. More specifically, 11% of them plan to subscribe to Spotify , 10% to Amazon Prime Music and 7% to Apple Music, according to the report Coronavirus Research: Media Consumption and Sport from GlobalWebIndex for the United States and the United Kingdom. -United. Podcasts: the big beneficiaries of the post-COVID phase The same GlobalWebIndex study emphasizes podcasts , noting that 61% of users who started listening to them during lockdown plan to continue the practice in the post-COVID era. Voxnest,

for its part, emphasizes that the consumption of these programs increased by 42% globally and by 53% in Europe during the quarantine , with, respectively, an increase of 29% and of 25% in Italy and Spain (two of the countries most affected by the pandemic). Advertising possibilities of digital audio in the new normal Streaming or on-demand radio, podcasts, predefined or personalized playlists, audio books, audio series, content from aggregators such as iVoox or SoundCloud… The digital audio ecosystem offers many possibilities for integrating advertising communications. The IAB Spain underlines that most online listeners have a positive opinion of advertisements ,

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