Think & Sell: ideas to sell better

A column to discover ideas to sell better THINK & SELL is a column that will appear every Friday at the end of the day, in which we analyze an article or a work of an intellectual authority on Sales and / or Marketing. We will focus on work that has been the subject of substantiated research. This research is on Business Development, Sales and Marketing in the Selling 2.0 Era. At FORCE PLUS, we are indeed convinced that Selling is a process. This is why we have been developing our Sales Method since 1983. But if Selling is a process, it is a process managed by humans for humans. Integrating the human dimension of Sales to ensure successful commercial development is therefore essential.

Finally, another conviction, digital is in the process of radically transforming the way of selling. There is an abundance of new tools and new sales and marketing channels. Digital gives the opportunity to sales and marketing departments to be more efficient, but it also greatly complicates their tasks. It seemed opportune to share with you the state of the art of sales and marketing research. Hence the idea of THINK & SELL , a critical and commented review of books and articles written by opinion leaders or researchers. Their ideas, based on facts and in-depth thinking, aim to help you distinguish between fads; The booming blogs with no real foundation and reality of sightings. The column “THINK & SELL Ideas to sell better “and which will therefore be in two parts. In the first, its structure, its subject and the various conclusions it reaches, or the ideas it conveys.

In the second, an expert analysis of how these ideas can be adapted

To the French market and our opinion on the trends to come. These articles and ideas are not only those of FORCE PLUS. They are those of all those who, like FORCE PLUS, share the same conviction. This idea that you can always improve your marketing and sales processes, and ultimately your commercial development. If you liked the article, do not hesitate to read our articles on Think & Sell ? Do you want to be supported in your improvement process to increase your leads ? We invite you to contact our teams for more information

Are these 20% your targets, do they use voice search? Here are the first questions to answer. But in a future where we no longer talk about research Saint Kitts and Nevis Email List but assistantship and where Google predicts that 50% of searches will go through this channel in 2022, isn’t it wise to start investing in this type of channel. Content creation and voice assistants are therefore one more line in your editorial strategy. However, this should not make people forget other types of content and especially OMR to always have a very interesting ROI. If you liked this article, see our page dedicated to the customer experience or consult our article the relationship between voice assistants and B2B . Do you want to be supported in your process of increasing your leads ? We invite you to contact our teams for more information.

We are accustomed through this blog that all channels should be use

So, even if today in the B2B framework, the leads do not come from voice assistants in the future, they will and it is now that we need to build a strategy around this channel. Because yes, we can affirm it, the more we multiply the channels, the more the leads will increase. Therefore even though voice assistants and B2B are now possible to think of a strategy around channel becomes more and more essential. If you liked this article, check out our dedicated customer experience page or check out our article on chatbots . Do you want to be supported in your process of increasing your leads ? We invite you to contact our teams for more information.


The cost of a chatbot What does a chatbot really cost? To begin with, you have to see the different types of costs surrounding this technology. The different costs are: The production costs of a chatbot which can vary very quickly depending on the type of technology you use. You can even reduce these costs if you outsource the production of it with existing tools in the market. The different salaries of the people working on the implementation of the project Product maintenance for tool debugging The daily update that requires a full time person. However, a chatbot can be very profitable if you use it as an additional support and thus respond to more complex requests.

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