Too Many Countries? Too Much Data? Three Tips for Just Filtering Essential Marketing Data in Google Analytics

Our website visited by Internet users from 135 countries. Visitors come to the site through more than 20 Social Media platforms, via emailing in many countries and in different languages ​​as well as via search engines (Baidu, Google, Naver, etc.). How can we thus maintain an overview of this mass of communications and marketing data? And how to do it through Google Analytics? No one wants to receive 40 reports per month Every local Bosnia and Herzegovina WhatsApp Number List branch of an international company, every country manager should be able to quickly gain insight into local marketing activities.

For this purpose, additional data sheets are usually set up in Google Analytics to track results and progress towards specific marketing goals at the local level. Marketing departments therefore receive a report for each country and the distribution channel at the end of each month. The result is mostly a dozen reports that no one reads. Our following three recommendations will help you avoid this situation. 1. Goolge’s personalized reports (Personalization tab) In Google Analytics, marketing activities can be attributed to a campaign. Most SEA campaigns and social media accounts are automatically tagged correctly and are displayed in Google Analytics as separate campaigns.

Email Campaigns Must Be Provided Manually With Appropriate Labels

The fastest method for evaluating the marketing performance of multiple campaigns at once is to set up custom reports (found under the “Personalization” tab in Google Analytics). User-defined parameters can be compared for each campaign. For example, our custom report for EES looks like this: Analytics_1.png A custom report can be designed to segment data for country, distribution channel (eg social media) or campaign and can compare how many leads were generated and at what cost. Our recommendations for custom reports: In order to ensure that the aggregate reports can be understood by everyone, it makes sense to name and label the campaigns (eg in AdWords) in the company language.

It is also a good idea to include country and language information directly in the campaign name (eg “DE -AT: Social Media Infographic Campaign). When setting up your custom report, use alphabetical order for your metrics. This means that there should be a metric group in each report for Aquisition / Behavior / Conversions, otherwise the data will be difficult to understand. 2. Activate the “Personalized alerts” function In the case of multilingual, complex websites, changes often need to be made to different elements, with the possibility that accurate tracking of a campaign’s progress will fail partially or totally. This is simply due to renaming an unfavorable download link.

Even the Unintentional Deactivation of Sea Campaigns

Can lead to a loss of conversions recorded by the tracking system. In order to be notified in case of failures, you can set up the automatic alert system in Google Analytics (by email or SMS) under “Admin> Custom alerts” Two situations where we recommend that you configure an alert If the daily traffic drops sharply by more than 50-60% (change greater than a reduction in traffic during the weekend). If there are obvious changes in the weekly conversion rate (for example: around 50%). Analytics_2.png 3. Configuration and distribution of dashboards A Google Analytics dashboard provides an overview of several metrics without overloading the user with information.

Two types of dashboards are useful for global marketing Dashboards that list all distribution channels and compare targets and costs for the top 10 countries (if the performance for the top 10 countries is good, then there is no need to look at each country individually) Channel-specific dashboards showing the performance of individual channels (for example: blog, SEO, SEA or emailing). Analytics_3.png Two functions that will simplify the general view of the dashboard A link to a custom report or to a standard report can be embedded in the title of a widget (a metric).

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