These are excellent brand advocates. Millennial consumers are those who were born between 1980 and 2000. This generation is known for being tech-savvy, very particular, and discerning. They have proven the power word of mouth marketing. They are also more likely to trust peer recommendations over business marketing messages.Greater Focus on Customer Experience
Customer experience is another important factor that has led to the inefficacy of the traditional marketing funnel. Before, businesses could get away with providing a poor customer experience because there were fewer options available to consumers. But now, customers can easily take their business to a competitor if they are not satisfied with the level of service they received.
The Fragmentation of the Media Landscape
The media landscape has also become increasingly fragmented due VP Business Development Email List to the rise of the internet. People can get their information from countless websites, blogs, paid media, and social media platforms.
This development led to a massive increase in competition. Decades ago, businesses only had to compete with other businesses in their local area. But now, businesses need to compete with businesses from all over the world.
If Not Traditional Marketing Funnel, Then What?
B2B businesses need to adapt their marketing strategies to remain relevant and effective. They need to focus on creating a customer-centric marketing strategy that anticipates the changes in customer behavior.What should you look for in a new marketing funnel?
Knowing that the customer should always be the focal point of your marketing efforts, this is what you should look for:
You should put the customer’s needs and experiences at the center of your marketing efforts.\
You can do this by:
- Creating customer personas that represent your ideal customer
- Designing customer journeys that map out the typical experiences a customer has with your product or service
- Focusing on creating content and experiences that are helpful and relevant to customers at each stage of the buying processAn Integrated ApproachAn integrated approach considers all the different channels and touchpoints that customers might use or encounter in their journey. It means thinking about how your website, social media, email, advertising, and in-person interactions all contribute to a cohesive customer experience.