Many things have changed, but the love of everyone for entertainment remains the same. The only thing different is the form. If reading novels was a phenomenon in the 1800s, today, everyone’s favorite pastime is watching online videos.

According to Statista, 27.2% of viewers spend 10 hours watching online videos weekly. The popularity of online videos became why 61% of marketers use them as a digital marketing tool.

As the demand for online videos grows, video marketing becomes more relevant. Besides giant corporations, small businesses also use online videos to promote their products or services online and attract more customers.

What Is Video Marketing?

Video marketing is a strategy that uses videos to share valuable information. These videos can help gain the trust of potential customers, establish credibility, and raise brand awareness.

If small businesses produce bite-sized video content, they can attract customers, generate leads, and drive conversions as long as they share it on various digital Armenia WhatsApp Number List marketing platforms like Facebook, YouTube, etc.

Watch this video until the end, and you will discover the benefits of video marketing for small businesses, along with facts that can nudge you to apply video marketing as one of your business strategies:

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To further convince you to incorporate video marketing into your business strategy, OOm listed its benefits, including some tips that can help you create quality video marketing campaigns.

4 Benefits Of Video Marketing For Small Businesses

1. Improve Your Level Of Social Media Engagement

Even though blog articles offer valuable information the same as online videos. Many people prefer the latter since it takes less mental effort to absorb their content.

Online videos can generate up to 1,200% more shares than texts and images on social media since they are entertaining and easy to grasp.

Using online videos for marketing on social media can help you capture people’s attention. You can create more personal interaction and connection by replying to their comments on the online videos you posted.

For example, to reach more people, try uploading more videos on social media like Facebook, YouTube, Instagram, and TikTok. People who use those will be able to find your online videos, which should help improve your engagement with more potential customers.

2. Acquire More Web Traffic

With the improvements in your social media engagement, you can expect your viewers to follow you on social media and eventually become interested in checking out your website.

You need to optimize your website to acquire more organic traffic. The quantity and quality of your organic traffic will increase by 41% once you upload high-quality and relevant online videos than those businesses that do not use video marketing as their business strategy.

Regularly posting and sharing online videos on social media helps you acquire more web traffic. You can expect the search engine ranking of your website to increase higher as your organic traffic grows more.

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