ABM strategy is gaining popularity in recent years. Many businesses have seen success with it and are reaping the rewards.
So how does an account-based marketing strategy help you achieve your business goals?
What is Account-Bas Marketing?
Account-based marketing (ABM) is a form of B2B marketing in which businesses focus their marketing efforts on specific accounts rather than the masses. Businesses can more effectively target their prospects and craft tailored messages that speak directly to them.
ABM has been around for quite some time, but it has recently gained VP Communications Officer Email Lists traction in the B2B world. It is partly due to the proliferation of new technologies and platforms that make targeting and engaging with specific accounts easier. It’s also a response to the growing realization that traditional “spray-and-pray” marketing strategies are less effective than they used to be.
With account-based marketing, businesses can avoid the wasted effort and expense of casting a wide net and focus their energies on a select group of accounts more likely to result in closed business.
Account-Based Marketing or Inbound Marketing?
How is account-bas marketing different from inbound marketing. Inbound marketing is a holistic approach that attracts strangers and turns them into leads through content marketing, SEO, social media, and other channels. Once a lead is generated, inbound marketers will continue to nurture them until they’re ready to buy.
Traditional inbound marketing tactics are less effective when targeting specific accounts because they require a large volume of leads to be successful. In contrast, account-based marketing is more focused and targeted, making it a better fit for businesses looking to engage with specific accounts.
On the other hand, ABM is a targeted approach that specifically focuses on high-value accounts. With ABM, businesses will identify their ideal customers and craft personalized messages and content that speaks directly to them. They will also work to build relationships with key decision-makers within these accounts.