Tutorial: a / B Tests With Inxmail

The subject and the sender often play a decisive role in opening an e-mail marketing or newsletter. Using A / B tests, you can, for example, find out which e-mail subjects have the highest open rate. How does it work? For example: A marketing email or newsletter should be sent to 1000 recipients. A number of recipients, approximately 10% of the mailing list, are randomly selected for the A / B testing. An e-mailing with the first subject of the mail (A) is then Colombia WhatsApp Number List sent to 5% (50) of the random group and an e-mailing with the second chosen subject (B) is sent to the other 5%. The results are evaluated after one day: which object achieves a higher open rate? An email is then sent to the 900 remaining recipients with the subject that had the best open rate.

The selection of the 10% beneficiary group is completely random and the recipients are unaware that they are taking part in an A / B test. It can therefore be concluded that the test is carried out on a representative sample. Tutorial: Process in Inxmail: A / B tests sending to recipients of the “rest” segment Prepare the mailing list in the usual way. To convert the selected shipment to an A / B test shipment, first mark it in your list, then click “Create split test mailing” in the toolbar. Then click on “Conversion” when the dialog box appears. The selected shipment is now converted and the Split Test Mailings wizard will open for the next steps.

Create a New Test Give Your New Split Test a Title (for Internal Use) Select

“object test” TutorialObjects and choice of strategy for the A / B e-mailing test Once the email has been converted and a new split test created, the next screen allows you to individually configure three aspects of the test (see screenshot below). Section 1: Run the subject of the subject with the following e-mailing The split test submission has already been selected. It just remains to choose which of the two objects (A and B) should be used for the test. Section 2: Strategy and Shipping to Recipients In this section you can specify whether the split test should be performed with or without shipping to the rest and define which version to send to which recipients.

Section 3: Choose the most successful version for shipping to the rest Here you can define how the most successful version should be selected for shipping to the rest of the recipients in the mailing list. There are two possibilities: • Option I: Determine the most successful version and manually start sending to the rest of the recipients. This is to set the most successful version and then choose the time and date to send for the rest. • Option II: Determine and send the most successful version automatically. Click on the “calendar” symbol and choose the date and time from the drop-down window for the automatic sending with the most successful subject and the subsequent sending of this electronic version to the remaining recipients.

Now Select the Recommended Success Flag to Set the Most Successful Emailing.

In the example below, we take the open rate into account. However, other indicators can define the success of an e-mailing, for example the number of clicks, in this case, select the option “click rate”, then enter the link. 6. Distribution of the A / B test e-mailing As long as the sending of the test versions has not started, it is still possible to add new recipients to the main distribution list. The last step is to decide whether the random percentage of beneficiaries for the object test should be chosen from the entire mailing list or from certain target groups within that list. If you wish, you can then enter one or more email addresses of people to whom test status change notifications will be automatically sent.

The sending of the test versions can start. Tutorial_FR4.JPG Conclusion A good software solution like Inxmail can, with little effort, help you gain relevant insight into the behavior of your prospects and thus optimize your e-mailings. A / B testing is just one of the options available. As an Inxmail Solution partner, effective world can provide professional support and training for all your email marketing needs. The software provides customizable newsletter templates that you can use to design your content while being responsive to mobile formats. This option can positively impact your open rate and also reduce recipient unsubscriptions if your email cannot be read on a mobile device.

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