What are soft skills?

Soft skills, here is another marketing term that we find on the front of the stage. This term which is an anglicism evoking the non-technical skills of a person and that the latter can bring to a company. Today many companies no longer recruit solely on the raw skills of an individual. This must fit perfectly into the dynamics of a team or a company. Soft skills are numerous and affect every sector of activity, every employee. Human qualities are increasingly Georgia Email List sought after in the digital age. Companies are no longer looking for “killers” but for people with very pronounced soft skills.

So let’s see together how soft skills are important for companies? Soft skills in a nutshell Soft skills or soft skills in French are the human and social skills that an individual can have. They are very numerous and combine the human qualities of an individual. These are skills that are learned throughout life or that are developed. Indeed, soft skills are not acquired during an academic course. You have to work on them while understanding relationships with others. Soft skills are skills that improve the performance of an individual at work. He will be able to have a more transversal, more human vision than someone who is very technically competent.

If we take salespeople as an example, a salesperson

A good listener and empathy will close more deals. Like technically very good salespeople, they provide a customer experience that is closer to the vision that digital technology brings today. Some soft skills are easier to acquire than others. It all depends on the environment in which you have built yourself socially. Some will have more appetite for certain skills than others. There are people who are naturally more empathetic than others and some who are very little.

Soft skills also allow a group dynamic to emerge. If you manage to compose your teams with different but complementary personalities then you will be a winner. In short, soft skills are a person’s own skills. They are also the relationship with others, the way in which we manage the request, the delegation and the follow-up of a project. Soft skills: an essential component? In 2016, at the Davos Economic Forum, soft skills were at the center of the debates. From these debates it emerges that human skills are the future of work in the era of digitization. Faced with digitalization, human relationships are undergoing radical change.

The question of personalization and the relationship with customers is today

One of the points of a good marketing strategy. Soft skills are therefore one of the components for the future of companies. Even if recruiters are initially interested in technical profiles (Hard Skill), personal skills are real assets. However, in the context of digitization, human skills are highly valued. Indeed, those who have empathy have more ability to modulate their communication. If we take the example of salespeople, having soft skills and using them are more relevant than raw skills. Listening, having empathy, analyzing, thinking critically, having concern for customer service are all skills that a salesperson will need in the future.

The advantage of soft skills is that they can be worked on and can be obtained, developed and improved. Anyone can work to improve their human and social skills. And thus be more efficient individually and collectively within a company. If you liked this article, check out our dedicated customer experience page or check out our article on how May 68 slogans can motivate your salespeople . Do you want to be supported in your process of increasing your leads ? We invite you to contact our teams for more information.


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