With digital, customers or prospects prefer human interactions

The latter are just better informed and more informed about the various offers on the market. Therefore, call centers like ours must adapt to new criteria to offer an optimal customer experience. This forces our business sector and to specialize more. The issue of simple requests will no doubt be addressed by chatbots in the future. We have been adapting and offering new internal and external processes for several years to strengthen the quality Solomon Islands Email List approach that we bring to our customers. For us, the use of digital channels is an essential complement to traditional channels. However, digital cannot replace traditional channels.

Therefore, it is important for us to do both together. The two are inseparable and allow to have a stronger ROI than if we chose one or the other. Taking traditional and digital tools into consideration today is a desire on our part. AI and chatbot: a real opportunity? Who says new technologies, says new opportunities, but how will AI and Chatbot revolutionize customer relations? Well, thanks to their technologies, AI and chatbot are able to optimize customer relations both internally and for customers.

Internally this makes the work of employees and staff easier for several reasons

The first is to provide reliable information to salespeople. That is to say, knowing when to contact them, in particular thanks to the scoring. It is also very useful for technical support in order to know customer expectations. AI and Chatbot also make it possible to remove tedious tasks and automate simple actions. For customers, the benefits are numerous. This ranges from the ultra-personalization of the customer experience to the speed of the given solutions. Thanks to an AI and a well-scripted chatbot, a person will be able to have a solution or information quickly. If the latter is not able to answer a question, the chatbot will be able to put in touch with a natural person.

AI and chatbot are real opportunities on condition that these technologies are linked to humans. If you liked this article, check out our customer experience page or check out our article on the reality of chatbots and AI. Do you want to be supported in your process to increase your leads ? We invite you to contact our teams for more information. By using it, you can automate certain repetitive tasks and thus offer greater working comfort. And who says employees says an average increase of 12% in their productivity. Predictive marketing applied to the HVAC / HVAC field We have previously seen how it is defined as well as the reasons for using predictive marketing in your marketing strategies.

We will now see how predictive marketing can be applied to a growing industry

The HVAC industry, like all industries, must position itself on digital tools to respond to the digital transformation. Competition from market players, the development of digital levers and their controls are important to everyone today. In the context of predictive marketing, the HVAC or HVAC field must be based on the principles that define this technology without forgetting the historical principles of the sector. With all the connected objects on the market, we can know everyone’s expectations and needs. This allows for a better customer experience. Indeed, if your customers receive information on their energy consumption, then they will be the winners. The consequence is that they will trust you more and stay loyal to your brand.

With regard to future customers, a level of scoring must be favored. For those who are still undecided, we must position ourselves in relation to past years. We know that the first heat peaks increase the number of air conditioning purchases and, conversely, cold waves increase the number of heating purchases. Adapting the scoring is one of the objectives to be implemented. Predictive marketing will allow the HVAC environment to further develop its market and thus increase its sales. If you liked this article, see our page dedicated to the customer experience or read our article on project detection in the digital age . Do you want to be supported in your process of increasing your leads ? We invite you to contact our teams for more information.

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