Youtube Shorts, Youtube’s Answer to New Trends in “snackable” Videos
The unashamed insolence with which TikTok nibbles the online audiovisual sector has sounded the alarm bells at YouTube. The big internet video benchmark doesn’t want to stay on the sidelines of the snackable video trend and has announced that it is already working on the launch of YouTube Shorts, a feature that will allow users to create and share their own minis. productions of just a few seconds combining images, sounds and music. Quite in the Iran WhatsApp Number List style of the recipe that is currently triumphing on TikTok. How and when will YouTube Shorts be released? So far, we know – or guess – few details about the platform’s latest project led by Susan Wojcicki.
According to The Information , what will primarily differentiate YouTube Shorts from TikTok will be access to YouTube Music’s extensive catalog . Also, unlike YouTube Kids , it is likely that Shorts is not an app on the sidelines of YouTube, but rather a built-in feature . YouTube plans to launch YouTube Shorts in late 2020 . Courtesy, of course, of the coronavirus and its unpredictable effects . COVID-19: the consumption of short videos before and during confinement The format of short videos was already a trend on the web in 2019 and early this year 2020, but, with the imposition of social distancing measures due to the coronavirus crisis, it has solidified their reign, especially among millennials. and Generation Z.
Joven Relaja Viendo Vídeos Cortos En El Sofá What Is The Basis
for the success of short videos in online media? First of all, on the fact that they are easy to consume , in isolation or in a chain, taking advantage of suggestions of related content or grouped under the same hashtag. They invite you to take a look between two tasks or to spend the dead hours on the sofa by threading the videos one after the other. The short videos condense their messages in a few moments. Usually, these are very creative pieces that directly capture the attention of users and go viral . In this era of confinement, these snackable videos are a safe bet.
They are very addicting because they are easy to use, and because they help us to disconnect from worries thanks to their humorous and inspiring nature . PATRICIA LOZANO , AUDIO, VIDEO & CONNECTED TV SENIOR DIGITAL MARKETING CONSULTANT AT LABELIUM GROUP The Global Video Index Q4 2019 Brightcove indicates that smartphones represent 55% of online video viewing , before the desktop devices, tablets and TVs. It is not surprising, therefore, that formats designed for small screens, among which particularly short videos stand out, are triumphing.
One Of The Big Winning Combinations Of Tiktok, Which Youtube
Shorts will certainly copy, are the options available to users so that they can easily and intuitively create and upload their own videos . This fosters the engagement of a community where more and more people are launching themselves and moving from consumer to producer, thus becoming prosumers. TikTok, the rival everyone craves (including YouTube, for now) All rankings present TikTok as the indisputable benchmark in snackable video . This is why YouTube is planning to launch YouTube Shorts in order to compete with this newcomer which has positioned itself as the fourth most downloaded app and the sixth app with the highest number of monthly active users worldwide in 2019 ,
according to the State of Mobile Report 2020 by App Annie . This report highlights that globally, users watched 68 billion hours of video on TikTok over the past year, an increase of 210% from 2018. Containment works very well for TikTok More recently, during the weeks during which confinement became general, TikTok consolidated itself in the top 5 of the daily rankings of the most downloaded applications in the United States , Spain, Italy and the United Kingdom developed by the ‘Annie application herself. In March, TikTok became the third app (excluding gaming apps) by revenue volume worldwide, just behind Tinder and YouTube, according to SensorTower estimates :