Youtube Video Builder, Short Videos Accessible To All Brands
If we announced, a few days ago, YouTube’s plan to take the snackable audiovisual content bandwagon with Youtube Shorts , today we are addressing an additional step forward from the online video giant: the all new Youtube Video Builder . Currently available in beta, this tool allows brands to edit short videos quickly and without the need for large funds. How does YouTube Video Builder work? The requirements for using YouTube Video Builder are simple: Organizations must have their own channel on YouTube , have images and logos of Jamaica WhatsApp Number List acceptable quality for inclusion in the video, and have the latest version of the Google Chrome browser . Using static images and the music and sound effects available in YouTube’s library , brands can create 6, 15, or 16 second videos easily and for free .
The editor allows you to choose between different models that vary depending on the message you want to send and the objective of the campaign of which it is part. Besides images and sound, texts, character style (among those available in the editor), item order and CTAs can be customized. The steps to edit the videos are explained in the following video: YouTube cautions that this is the beta version of Video Builder , so options may vary. In any case, in the right corner of the editor it is possible to send feedback or report any issues directly to the YouTube developer team.
The Great Thing About Youtube Video Builder Is That It Eases
the creation process with satisfying results , something that a lot of businesses need in view of the current situation. With traffic restrictions and the urgency to communicate new messages, many brands find themselves in a difficult position to create quality videos to use in their campaigns in the audiovisual environment. PATRICIA LOZANO , AUDIO, VIDEO & CONNECTED TV SENIOR DIGITAL MARKETING CONSULTANT AT LABELIUM GROUP Here is an example of short videos that can be obtained with this tool: Best practices for creating effective videos Before using YouTube Video Builder , it is worth remembering the best practices marked by Google when it comes to creating videos .
The ABCD mnemonic rule summarizes the fundamental elements for designing creations: Attract : it must attract attention from the first moment . Brand : care must be taken to include the brand . In order to reinforce the brand recall, it is preferable that it be present in the first seconds, while to achieve the goal of awareness, it can appear a little later. Connect : today more than ever, it is desirable to seek connection with the audience through clear messages and simple storytelling in which image and sound are in harmony. Direct : The video should invite the user to action with the introduction of a CTA .
Youtube, A Key Environment For Video Campaigns
These types of short videos are perfect for sending out direct and very concrete messages to an audience that is more involved than ever in their online experience. This is the reason why, 81% of video ads on YouTube capture the user’s attention, according to the Google / Ipsos Video Mobile Diary study conducted in the United States. We find ourselves in front of a very receptive spectator who is actively seeking audiovisual entertainment . The pieces that can be created with YouTube Video Builder coincide perfectly with formats such as bumper ads or TrueView, the effectiveness of which is no longer to be proven in campaigns with objectives of the TOFU phase.
PATRICIA LOZANO , AUDIO, VIDEO & CONNECTED TV SENIOR DIGITAL MARKETING CONSULTANT AT LABELIUM GROUP Compulsory confinement practically on a global scale reinforces a trend that was already on the rise: the widespread use of video-on-demand platforms . The data Statista show that the crisis of the coronavirus caused an increased consumption of videos on YouTube for over half of users surveyed in the United States. Thanks to YouTube Video Builder , brands have more facilities at their fingertips to reach an audience increasingly eager for audiovisual content.